Aussie podcast research, and Pocket Casts on Sonos
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This article is at least a year old
Lots of juicy data: Edison Research release The Podcast Consumer Australia. In short: more Aussies know what a podcast is than Americans - but they listen to fewer. Most popular listening environment: at home (just like the ABC’s YourSpace research said last year). Most people click-to-listen to podcasts, and only 27% subscribe.
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Sonos smart speakers add support for Pocket Casts, a well-regarded iOS and Android podcast app. Currently in beta.
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Chorus: an app where podcast lovers can share their recommendations. Looking for feedback from podcasters.
Jul 24 2023: This broken link now points to the Internet Archive. -
A discussion on whether to use your real name in your podcast.
Companies mentioned above:
Edison Research
