Branded podcasts 'more effective than TV'

• BBC Global News has released a study on the effectiveness of branded podcasts. The data shows that “engagement, emotional intensity and memory encoding around brand mentions beat TV benchmarks by at least 22%”, and they also out-perform radio ads. The study involved over 2,400 people in ten markets across the world. BBC Global News operates the commercially-funded international news platforms BBC World News television and the BBC website.

• Synth 2.0 - “a podcast app for people that listen with purpose” - has launched. It describes itself as Pinterest for podcasts. It says that distributing short video clips to social media is a “failed industry experiment”, and instead shares quotes as text, which it says are instantly readable. The service is in closed beta: request access over here.

  
  This link is no longer available, as at Aug 17 2023

• Podcast host Captivate has released a number of enhancements including automatic checking for cover-art size/colourspace, Podchaser ratings, and support for third-party tracking codes. Disclosures

  
  Aug 17 2023: This broken link now points to the Internet Archive.

• In the Netherlands, Dag en Nacht Media, a platform for dutch podcasts, has announced that it will be using IAB compliant figures from 1 October. (The platform hosts with ART19, which is IAB Certified). “We recommend that you get off to a good start immediately and choose a platform that meets the IAB Guidelines,” a post adds.

• In Spain, Movistar Home, a smart speaker from the country’s broadband provider Telefónica, has been updated to now include radio from iVoox, and - in the future - podcasts.

• In the US, Audioboom has subscribed to Nielsen’s Podcast Listener Buying Power Service, a press release announces.

• Investment website The Motley Fool turns its attention to Spotify’s podcasting strategy, and how investors will know it’s working.

• Andy Goddard, a former BBC producer, shares tips to improve the audio quality of your podcast.

• There’s a new podcast studio in Denver CO, USA: downstairs at the Mutiny Information Cafe in South Broadway.

• Podfest’s Chris Krimitsos is profiled and interviewed by SquadCast.

• Not launched your podcast yet? Launch your new podcast in 28 days, in Podcast Movement’s 28 Day Challenge, and you’ll have the chance to attend Podcast Movement in 2020 - for free.

Podcast Revenue

• How much money do podcasters make? Jack Rhysider says that 99% of all podcasts earn nothing at all; but estimates some of the revenue for the big shows.

Congratulations to five Podnews readers who’ve successfully recommended us to their colleagues and got a unique Podnews “podcoaster” for their trouble. We’re sending them out this week! Find your unique link below and get recommending us to others…

Podcasts

Spreaker Prime: Corpus Delicti is a podcast with a touch of lightheartedness and a dash of Southern charm, where they crack open compelling true crime cases, and sometimes laugh to keep from crying. They’re using Spreaker Prime to make hosting and advertising easier.

Wondery and The Athletic have launched The Lead, a daily sports podcast. Wondery’s CEO, Hernan Lopez, was interviewed on TV network Cheddar about it, “the first in-depth daily sports news podcast”.

Dopey, a podcast about drug addiction and recovery, is highlighted in the Hollywood Reporter. The podcast has spawned its own DopeyCon. (Podbean)

Were you raised by wolves? will teach you proper behavior, good manners, and impeccable etiquette. The hosts, Emmy Award-winning journalist Nick Leighton and stand-up comic Leah Bonnema, say that it will help you be a better person… “or at least make people think you are, which is all that really matters anyway”. (Simplecast)

People Building Businesses: Omny Studio’s Sharon Taylor talks about the story of the podcasting company from 2011 to its successful acquisition by Triton Digital earlier this year in the latest episode.