BBC announces new personalised podcast app

BBC announces new personalised podcast app

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  • “2 million podcast listeners in the UK don’t consume any BBC Radio at all”, said Bob Shennan, Director of BBC Radio, at the Radiodays Europe conference this morning. To combat this, he announced a new “revitalised audio product from the BBC” is coming later this year: live radio, on-demand including podcasts, and a personalised service. “This is essential if we are to reinvent what we do,” he added. He also shared that the Corporation is about to announce a new Podcast Commissioner; and that the BBC’s new voice skills had, last month, one million requests.

  • Panoply announce a distribution and monetization partnership with HowStuffWorks. HowStuffWorks sees over 50m downloads a month, according to the release.

  • Customer Think posts the pros and cons of including podcasts in your content marketing strategy. Cons are 'strict schedule requirements’, 'you need to buy a microphone’, and 'one of your employees might inadvertently blurt out a confidential secret’. (If only podcasts were recorded, so you could edit that out.)


    Jul 31 2023: This broken link now points to the Internet Archive.

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