Beer brands advertising in podcasts

Beer brands advertising in podcasts

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This article is at least a year old

  • Magellan looks at podcast beer advertisers, noting significant activity in 2017, but relatively little now in the top podcasts. The company points out that brands have simply focused on smaller podcasts - at least, those further down the Apple Podcast charts. (Note: the Apple Podcast chart isn’t a popularity chart).

  • Google Podcasts is to get a sleep timer, says 9to5google, who have examined the code in the new beta version of the Google app.

  • Pandora is working with ad-tech platform instreamatic·ai to test interactive voice audio ads. “Send me a free sample” might work - as also would “Skip ad”, which seems enlightened.

Podcasts

    a16z Podcast
    Play trailera16z features Nick Quah this week, billing itself as “a podcast about podcasts”.
    Open Source with Christopher Lydon
    Open Source claims it was the first ever podcast, published in 2003. It’s still going strong, we’re reminded: it features Christopher Lydon in conversation on arts, ideas and politics.
    Mixtape Memories with Matt Heart Spade & Jinners
    Mixtape Memories is a new podcast reminiscing about music from the 90s and the NYC music scene in the aughts.
    WW2 Pod: We Have Ways of Making You Talk
    While the UK continues to embarrass itself at its inability to know what it’s doing with the European Union, We Have Ways Of Making You Talk is a new podcast focusing on the last time Western Europe was at war. History enthusiast and comedian Al Murray, and historian James Holland, will “tell battlefield tales and bring forgotten events back into sharp focus”, just in time for the UK to cancel its membership with the blah world peace blah economic experiment head-desk idiotic argh

Companies mentioned above:
Anchor logoAnchorApple logoAppleGimlet logoGimletGoogle logoGoogleGoogle Podcasts logoGoogle PodcastsPandora logoPandoraParcast logoParcast

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