Spotify buys another exclusive podcast for $60m

The only skill required to become that podcast adtech expert is time, says Bryan Barletta in a passionate plea for everyone in podcasting to dive headfirst into podcast adtech. Read it in Sounds Profitable, with Claritas.

• Call Her Daddy is to become an exclusive with Spotify from July 21, moving away from Barstool Sports. Spotify gets the back catalogue too. The deal is reportedly worth $60m, “a source familiar with the pact” said, which Variety claims makes it the biggest exclusive deal for a woman-led podcast to date.

• Apple Podcasts fully launched Apple Podcasts Subscriptions and channels. Their release contains a number of partners, including many from across the world.

• Sony Music Entertainment has launched a number of new Apple Podcasts channels. There’s a mix of “Uninterrupted”, “PLUS” and “EXTRA” branding for their offerings.

• FOX News Podcasts+ has launched - a channel offering exclusive content along with commercial-free episodes.

• In many ways the original subscription service for podcasts, Luminary has also launched a subscription channel on Apple Podcasts. This means that the company’s podcasts are, for the first time, available globally.

• New EU copyright rules went into law on June 7 that affect podcast hosting companies. Article 17 of the Copyright Directive changes the way that safe harbour rules work. Here is one article explaining what the new rules mean. In an email to their customers, Acast say the new law “shifts responsibility for any copyright infringement by any podcast shared via the Acast platform and platform services … directly onto (Acast) under certain conditions.”

• Audioburst has released a survey showing that “users crave podcasts in apps”. The company powers a product that allows podcasts to be added to apps; but even so, some of the findings are helpful for all of podcasting.

• Deezer has launched Deezer for Creators, an app containing data and analysis on podcasts (and music) on the platform. It calls itself a new app; though it had launched a similar app for podcasts in August.

• While the website’s still there, Capiche FM, a podcast host, closed yesterday. The developers are focusing on Racket, a short-form audio blogging app.

• The Melbourne Podcast Festival 2021 has been announced: three days of live recording for 25+ of Australia’s finest podcasts across a number of different genres.

• Entale has won an award for the best AI product in entertainment from Cog X. The company has posted details on how they use AI in their augmented podcast listening app.

• Want a free peak clipping plugin? The T-RackS Classic Clipper is free until June 29, if you join their newsletter and then get a user account.

• The other day we reported on Frqncy Media in Atlanta being concerned about a new company, FRQNCY, popping up with the same name. Ryan Stiles, co-founder, FRQNCY, tells Podnews: “We wish Frqncy Media all the best, but we don’t see any conflict in our names or businesses, given the differences in our services, end users and marketing channels. Frqncy Media is a back-end production company specializing in podcasts, whereas FRQNCY, Inc is a consumer-facing live streaming platform specializing in an interactive live experience, specifically music video performances.”

• Are Media Companies Just Incubators For Spotify? asks Jacob Donnelly in A Media Operator, focusing on Call Her Daddy.

Hints and tips

• What is a podcast? It’s probably time for a definition, wouldn’t you think? But the answer isn’t as easy as you think it is.

• Why it really matters which words you use on your podcast

• NPR Training reports on how NPR makes their daily Short Wave podcast sustainable.

Podcast News

The Pop Culture Show has joined Pionaire, a talent network consultancy.

Christopher Biggins is to host a podcast of his own: Show and Tell “will be inviting each guest to bring along three items that tell a story from their own adventures.” He has to guess the item first.

A Crime Show on Spotify tells the story of the rise and fall of the Southeast London MMA fighter Lee Murray, who pulled off one of the biggest bank heists ever.

Win or lose, sink or swim, one thing is certain, he’ll never give in. Disgraceland is back for season 8, and focuses on ex-Beatle Paul McCartney, who might appear a nice chap, but has spent time in prison, famously broke up with John Lennon, and Paul is dead anyway. It’s exclusive to Amazon Music.

For Pride Month, Come Out Wherever You Are speaks with guests across Australia’s gender and sexual spectrum to learn about their unique experiences and understand what it’s like to come out for the first time (and every time after that).

Imposters is new from The Telegraph in the UK, which hears from high-profile women about their experiences of feeling inadequate while being at the top of their game.

Kast Media’s The Opportunist has launched season two. The first season of the true crime podcast hit a million downloads within the first 30 days of release.

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