Triton Digital releases inaugural Canada Podcast Report

Triton Digital releases inaugural Canada Podcast Report

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“I think we’ve gotten incredibly lazy”. In Sounds Profitable this week with Claritas, Bryan Barletta calls for us to embrace better education, have some skin in the game when it comes to certification, and understand the issues surrounding ownership. It’s a required read if you’re involved in podcast adtech. Subscribe here


Sep 13 2023: This broken link now points to the Internet Archive.
  • Triton Digital has released its inaugural Canada Podcast Report. The ranker shows the top downloaded podcasts overall, top Canadian English-language and French-language shows, as well as top networks in the country. For Canadian podcasts, CBC Radio’s The Current is #1 in English (and CBC run 28 of the top 30); Radio-Canada’s Le Radiojournal is the #1 in French (they run 14 of the top 30). Overall, Dateline NBC was the #1 show in the country. It measures thirteen participating publishers.

  • Breaking: Spotify has just released its financial results for Q1/22. “Growth in the number of (Monthly Active Users) that engaged with podcast content continued to outstrip total MAU growth, podcast consumption rates grew in the double digits Y/Y, and podcast share of overall consumption hours on our platform reached another all-time high,” the company says. The company also reports “a favorable revenue mix shift towards podcasts and growing marketplace activity”.


    Sep 13 2023: This broken link now points to the Internet Archive.
  • Warner Music Group has launched a new podcast network, Interval Presents, producing “multi-format, culture-forward audio content at the intersection of music, pop culture, and social impact”. It’ll be run by Allan Coye.

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Moves and hires

  • Lyra Smith is now Executive Producer, Comedy at iHeartMedia. She’d been Story Editor at Crooked Media, working on their limited series including Webby Award winner This Land, and had also worked on S-Town and This American Life among others.

  • This link is no longer available, as at Sep 13 2023

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