New podcast shows off DAI building blocks

Sounds Profitable, our adtech newsletter, now has a podcast. The show uses dynamic content insertion from Whooshkaa in a number of different ways, and Bryan Barletta describes in depth some of the ways he’s using it. You should subscribe to the newsletter (and to the podcast).

• In particular, you might hear an ad for Podnews in it. If you do, it’ll tell you that you’ll get Podnews “every morning”, “every lunchtime” (or even “every evening”) depending which country you’re in.

• SquadCast released v3 of their remote recording tool. The headline: you can now record quality HD video as well as audio with your guests. There’s a free 7 day trial to give it a go.

• The Apple Podcasts app is to get a redesign in iOS 14.5, with “a handful of small user interface tweaks”.

• Whooshkaa’s 'forever free’ plan is not forever after all: it will close on May 1, the company has announced. The tier was reduced a year ago. Rob Loewenthal said in an email to customers: “We have big plans to continue adding features and functionality to Whooshkaa in 2021, which will require us to invest efforts previously used to support Whooshkaa Free.”

• Podfan, a membership support platform for audio, now allows podcasters to offer an annual plan.

• Lava For Good has announced a partnership with Stitcher.

• StreamGuys is now powering Georgia Public Broadcasting’s podcasts, using the SGrecast development API.

  
  This link is no longer available, as at Aug 31 2023

• Octopod is a small, embeddable podcast player, with chapters and support for Podcasting 2.0.

• “Adding Apple Podcasts+ to Apple One without increasing the price would make the bundle more compelling, driving subscriptions and higher retention.” says Kevin LaBuz, a finance journalist.

Thank you to Buzzsprout for increasing their support for Podnews. Big or small, we’re grateful for support from many of the best companies in podcasting.

Tips and tricks

• Best audio mixers for podcasting (Buzzsprout)

• 5 Ways To Deal With An Unexpected Drop In Podcast Listenership (Discover Pods)

• What Problem Are You Solving…And Whose Problem Is It? - Eric Nuzum’s newsletter this week includes advice on creating production budgets, and this:

A number of people conjoin “pod” with another word for the name of their service or business. That’s fine. But “pod” on its own, no, no, no.

Podcast News - with CBC Podcasts

From CBC Podcasts: Brainwashed, is a multi-part investigation into MKUltra in Montreal - how the CIA and Canadian government funded secret experiments to find out whether people’s brains could be rewired and controlled.

The Ask We Edit Show is a new podcast from We Edit Podcasts - a daily two-minute show with advice and information.

Screen Watching is a new show focusing on the big and small screens, hosted by film and TV critics Dan Barrett and Simon Foster. The first show talks about Star, COVID-19, and The Stand.

The We Podcast with Sarah Monares has joined the Loudspeaker Radio and Podcast Network. The We Podcast was created to provide a space for women to speak their authentic truth, grow forward, and rise above the challenges they face.

Discuss this edition of Podnews, or any of our coverage, in our subreddit