Triton Digital: US podcast downloads dip into the holidays

“Instead of viewing each campaign as a silo or attempting to tag every single campaign run by a brand with a multi-touch attribution tag, lift reports help us understand how many conversions would not have happen without this specific campaign, while still taking into account other marketing efforts.” - Sounds Profitable dives into the detail of podcast lift reports. Subscribe today.

• Triton Digital’s US Online Audio Consumption report says that podcast downloads slipped a little again last week: down from a high from the week of Nov 9. The data also says that Tuesday is the most popular day for downloads.

  
  Aug 30 2023: This broken link now points to the Internet Archive.

• Spotify’s Jay Richman, who is Head of Global Advertising Business & Platform at Spotify, says that Spotify’s ad business is different to the rest. “I think the space is starting to bifurcate between our approach with streaming ad insertion versus what I see [the] rest of industry doing, which is flooding podcasts with radio style and programatic style ads,” he says in an interview with Axios.

  
  Aug 30 2023: This broken link now points to the Internet Archive.

• Are we charging for ads the right way? We may want to adopt an (advertising charging) formula that truly reflects how much people actually listen, suggests Juleyka Lantigua-Williams in NiemanLab.

• Blubrry has added JioSaavn and Gaana, two large independent podcast platforms in India, as destinations for their users. (Here’s how to get your podcast listed in all the apps).

• Tom Scott tells the story about the greatest opening titles ever seen on UK television. It’s really a story about obsession, of sweating the details, of producing something that you’re proud of - of producing something that isn’t just “good enough”. If you’ve fifteen minutes, it’s worth a watch.

You’re publishing over the holiday period as normal? Us too. And we have a special gift to send you on Christmas Day - particularly useful if you’ve ever wanted someone to record something for you and send you the result.

Tips and tricks - with Podpage

• How to grow and scale traffic to your podcast website (Castos)

• Anupama Chandrasekaran is the one-woman host and producer of of narrative podcast “Desi Stones and Bones”. She’s interviewed about how she makes her podcast.

Podcast News - with Fable & Folly

Fall of the House of Sunshine - a musical comedy about a dental cult, a defective detective, a murder at a children’s show, and a fuzzy elder god. And that’s just the start! Binge the whole series now! Ad sales by Fable and Folly

The Mid·Point is from Gabby Logan, a British TV sports presenter. Middle-aged and unashamed, she talks candidly to well-known faces about their own midlife challenges and expectations. It returns shortly for a new season.

Stories from the Stage, a popular storytelling TV show, is now a podcast. WORLD Channel and GBH in Boston, in partnership with Tell & Act, will allow listeners to take a deep-dive into some of the most memorable stories presented on the TV show.

Kya Swaad Hai - “what a taste!” - brings stories around the most popular Indian foods. This Hindi podcast launches on December 25 from WYN Studios.