Think most podcasts are downloaded before playing? Think again

Think most podcasts are downloaded before playing? Think again

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This article is at least a year old

  • Only 14% of podcast listens on Apple Podcasts are downloads, according to new data from Simplecast: the rest are streams. In comparison, on Overcast 87% of podcasts are downloaded first. “Podcasts apps ought to default their audio delivery to streaming”, says the company.

  • The Podcast Editors Community have revealed the results of a survey into the industry. The average charge for producing an hour-long podcast was around US$105; and the best thing to increase your price as an editor is to be effective on social media, and to go to events - but not too many. The full survey results can be found when signing up to more information about the Podcast Editors Conference; or you can watch the full webinar.

  • A new podcast app, Podcast9, has launched, built to “help listeners who want to learn effectively from the podcasts they hear”: the product has some smart ideas including automated transcripts and shareable playlists. The founders say that they’ve suspended more development until 2020, though. It’s iOS only.

  • After criticism, Pocket Casts has reversed an earlier decision and will give lifetime access to their web app to people that had previously bought lifetime access to their web app. It was originally offered as a one-off payment of $9 - in a changed business model earlier this week, users were offered three years of Pocket Casts Plus instead, but will now get access for life.

* Podcasts on Megaphone were unavailable for three hours yesterday morning (US time), after what the company called an unusual surge of traffic. Everything’s fine now. We had clarification of this outage.

Headliner is a great way of sharing audio clips of your favourite podcasts; and we’ve added a Headliner button on our podcast pages (like The Feed) to make it even easier. Search for your own podcast, and look for the 'H’ icon!

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Companies mentioned above:
Apple logoAppleHeadliner logoHeadlineriHeartRadio logoiHeartRadioMegaphone logoMegaphoneParcast logoParcastPocket Casts logoPocket CastsSimplecast logoSimplecastSpreaker logoSpreaker

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