Another podcast host gets IAB Certification

• Empire Streaming is the latest podcast host to achieve IAB Certification. The company is based in Pittsburgh PA, USA; there are now twelve companies with IAB Certification.

  
  Aug 21 2023: This broken link now points to the Internet Archive.

• Podkite have launched Episode Kitelinks, a way to share links to individual episodes without the hassle of copy/pasting all the different player URLs. Their demo video uses Podnews as an example.

• SiriusXM, which also owns Pandora and AdsWizz, has filed its annual report for 2019. Pandora has 6.2m paid subscribers and 63.5m monthly active users. Pandora brought in $1.6bn revenue ($1.1bn from advertising) although the company admit Pandora’s number of monthly active users “has declined consistently for several years”.

  
  This link is no longer available, as at Aug 21 2023

• Spotify is #1 again - but this time for music streaming. NotiPod links to research from Mexico, indicating that Spotify has 84.8% of the music streaming market in the country. Apple Music is second, with 6%.

• Business Insider has published a list of 29 power players of podcasting. All are US-based.

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• iHeartMedia showed an interesting graph showing audio consumption by age group. The average American listens to 2.5 hours a day, with 18-34 year-olds listening to the most audio.

• Podcast Books Club contains “the latest and greatest books from the world of podcasting”, and has been curated by Harry Duran.

• Podcast host Captivate has announced four new appointments to its advisory board - Chris Ducker, Kathy Doyle, Jordan Harbinger and Daniel J Lewis. They join Laura Roeder, Evo Terra and our Editor, James Cridland. James has also joined Poductivity’s advisory board, and the Podnews disclosures page has been updated.

From the new book Make Noise by Eric Nuzum, available now

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Reader’s letters

Jordan Harbinger notes our comments yesterday about Bixby’s market share, and questions: Bixby has 4% market share? That’s huge then if 4% of podcast listeners use Bixby. - oh, ah, no, but thanks for the opportunity to clarify. We meant Bixby has a 4% market share of voice assistants (and therefore, for podcasting, a 4% market share of the 0.29% of podcast plays that come from a voice assistant). Jordan, who’s better at maths than we are, replied: That’s 0.0116% of all plays, then. We’ll take his word for it.

Hit reply with your thoughts to anything you see in Podnews (or outside).

Podcast News

All’s Fair with Laura Wasser is new from iHeartRadio - launching Feb 11. Wasser, who has been podcasting for two years, is a celebrity family law attorney and founder of an online divorce platform, and she’ll be joined in the first episode by Kim Kardashian West. The podcast is a expanded rebrand of Divorce Sucks!, widening its focus to cover all kinds of human nature.

The Missing Cryptoqueen, a BBC podcast that was downloaded 3.5m times, is to become a TV show, after the screen rights were sold to New Regency Television International.

Bringing up young sports stars can be difficult - a bit like parenting on steroids, except that’s probably a really bad way to put it. Raising Fame: Sports Edition, hosted by Dell and Sonya Curry, shares parenting wisdom and guidance from sporting families. The first season launches tomorrow, from Cadence13, a division of RADIO·COM.

Let’s Be Real with Sammy Jaye is “a new podcast that delivers honest and unfiltered conversations with a wide variety of influential people,” such as Meghan Trainor, Kesha, FINNEAS and Julia Michaels. Sammy Jaye, the 17 year-old host, works with Radio Disney. (iHeartRadio)

Dave Jackson’s School of Podcasting interviews Eric Nuzum in its latest episode.