Entercom acquires podcast influencer marketplace Podcorn
Yulia Khlebnikova

Entercom acquires podcast influencer marketplace Podcorn

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This article is at least a year old

  • Entercom has acquired Podcorn, valuing the company at $22.5m. Entercom, a US radio broadcaster, owns Cadence13 and Pineapple Street Studios. Podcorn gives advertisers access to podcasters. In 2016 Google purchased the founders’ previous company, FameBit, for $36m.

    • Podcorn co-founder Agnes Kozera will be on the Podland podcast tomorrow.
  • Playing with the beta, it appears the new Apple Podcasts app will not automatically download new episodes when you follow a new show: bringing it into line with Spotify and Google Podcasts.

    • NB: Since podcasts will now stream by default, this will have a negative impact on your download figures, and that of Apple’s market share - but may open up more revenue from DAI. We think you might warn your clients in advance.
  • Podchaser has acquired Podrover and Podcharts. Podrover helps podcasters track their podcast reviews; Podcharts gives podcast chart ranking history. No terms were given.


    Sep 1 2023: This broken link now points to the Internet Archive.

Following up on 'follow’

Yesterday, we revealed that Apple Podcasts will join Stitcher, Spotify and Amazon, and stop using the term 'subscribe’. Instead, the app will use 'follow’. Podnews made 9to5Mac, iMore, Apple Insider, Techmeme, MacRumors and Mashable.

  • Matt Deegan suggested the switch from “subscribe” to “follow” might be ahead of a paid subscription option. Christopher Phin from DC Thomson is not enthused at the prospect.
  • Blubrry’s Todd Cochrane says “lunacy prevails!”, protesting that “not once in 16 years has a listener asked if subscribing to the show cost money!”
  • Tom Webster writes an additional newsletter this week, saying: “Stop using the word ‘Subscribe’ in your call to action immediately.”
  • Jamie Perkins writes: “Tom Webster is misinformed. As a regular consumer of YouTube, I hear 'hit that subscribe button’ at the end of nearly every video. Everyone knows it doesn’t mean you have to pay anything. Perhaps the subscribe 'confusion’ only arises in an older generation? (Read: boomers)”
  • Steven Goldstein from Amplifi Media says “bravo to Apple on the significant change”, quoting more research from The Infinite Dial 2019, but says it isn’t the last we’ll hear about subscribing to a podcast.

  • Sep 1 2023: This broken link now points to the Internet Archive.
  • Speaking in The Feed, Rob Walch says that the word 'subscribe’ is 'an elegant word for a more civilised age’, quoting from Star Wars “A New Hope”. He adds, “kudos to Apple”.

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Companies mentioned above:
Amazon logoAmazonApple logoAppleApple Podcasts logoApple PodcastsAudioboom logoAudioboomCadence13 logoCadence13Clubhouse logoClubhouseEdison Research logoEdison ResearchGoogle logoGoogleGoogle Podcasts logoGoogle PodcastsLiSTNR logoLiSTNRPacific Content logoPacific ContentPineapple Street Studios logoPineapple Street StudiosPodchartsPodchaser logoPodchaserPodcornPodroverSCA logoSCASonnant logoSonnantSpotify logoSpotifyStitcher logoStitcherThe Ambies logoThe AmbiesThe Podcast Academy logoThe Podcast AcademyYouTube logoYouTube

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