Email promotion for a new podcast; and podcasting is exciting

• An interesting promotional concept: Kaitlin Prest (The Heart/Radiotopia) is working on a new CBC podcast for release in September. She’s giving the audience a separate and stand-alone glimpse into the world of the story, via email, starting today. Podnews understands that her podcast is a love story, and these early dispatches will deepen and complicate your understanding of the protagonist.

• What excites you most about the current state of podcasting? David McGuire from Stabl asked people in the industry.

• LeVar Burton Reads, the “hit Stitcher podcast”, returns for a new season on July 24. For ads, it’s represented by Midroll.

• Chris Ashmore suggests that podcasts can be repurposed into other pieces of content to help your marketing - and to treat them as a baked pie.

• GQ magazine focuses on the rise of long-form music podcasts. The article doesn’t discuss the music licensing challenges.

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• The Minnesota Public Radio News podcast 74 Seconds has won a Livingston Award for Young Journalists from the University of Michigan. Announced yesterday, this honor recognizes the best investigative reporting and narrative storytelling by professional journalists under the age of 35.

• Spotify is offering advances to managers and indie acts in exchange for licensing their music directly to the streaming service, according to Billboard.

• Listicle: 10 characteristics of a great podcast host

Thank you to TeePublic who become our latest silver supporter, and Podigee who joined us last week. Thank you, too, to personal supporters Stargate Pioneer, who’s in GonnaGeek, and the excellent and entirely correct thinking Remaniacs Brexit Podcast.