Big US broadcasters release financials

• iHeartMedia released its Q2/22 financial report. The company made around $86m in revenue from podcasting last quarter, up by 60% year-on-year; podcasting accounts for 9% of the company’s revenue.

• Cumulus Media released its Q2/22 financial report. The company made around $15m in revenue from podcasting last quarter, up by 27% year-on-year; podcasting accounts for 6% of the company’s revenue. The company warned of a tougher market environment.

  • Audacy’s financial statement will be released later today.

• Podcast host Transistor has made multiple improvements to its Dynamic Audio Insertion tool. Customers can now run multiple campaigns simultaneously. They can also enable/disable ad campaigns on individual episodes.

• Podnews’s Editor, James Cridland, will be speaking at Podcast Movement 2022 on how podcasters can effectively boost discoverability. The session is part of Quill Inc. and CoHost’s Growth Track, which will cover various sessions around growth, audience engagement, podcast analytics, and maintaining motivation.

• SoundCloud is to lay off 'up to 20%' of its global workforce. The company blames “a significant company transformation” and a challenging economy.

• Podtrac reports a drop in podcast consumption for many of the biggest networks in July. The data, which excludes Spotify and SiriusXM among others, claims iHeartRadio is #1 for podcasts.

  • Like Triton Digital’s rival ranker, Podtrac showed The Ben Shapiro Show overtaking NPR News Now in June; but Shapiro dropped back two places in July.

• Double Elvis has announced a new show - The Dangerous Art of the Documentary will be centered around the art of documentary filmmaking, and hosted by filmmaker Tiller Russell.

• A company called Ninet5 Technologies is fraudulently claiming to sell email lists of attendees of Podfest, Podcast Movement, Radiodays Europe and other conferences. Initial emails are sent from domains without websites like AbsoluteFair, Eviqevents, Inotegritty, CorbitalOrganisers and many others; and we can confirm that the data is not supplied by the event organisers. Approached for comment by Podnews, Mike Jordan, the VP of Sales, would not tell us how they got the data, and did not respond to follow-up questions. Their website looks impressive, but is demonstrably false and incomplete in many places. Other websites also suggest that Ninet5 Technologies are scammers; and the company, registered in Wyoming, didn’t pay its tax, and was dissolved in 2020.

Moves and hires

• Christopher Phin, the Head of Podcasts for UK publisher DC Thomson, has announced that he’s been made redundant.

Tips and tricks

• Gumball has published their “ultimate guide” to promoting your podcast.