Podcast listening grows in Germany
This article is at least a year old
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Data: in Germany, the Online Audio Monitor 2021 has been released. 25% of Germans are listening to podcasts at least once a month, a figure that’s increased by 26% year-on-year. Spotify is the #1 podcast platform (48.5%), YouTube is #2 (44%), Apple Podcasts is #7 (12.5%), and Google Podcasts is #9 (9.5%). (Thanks, Steffen!)
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Data: NZ On Air, the New Zealand government’s media funding service, has also released media consumption data. 13% of Kiwis listen to podcasts daily; it’s one of only two media types to have increased in the past year. (The other: on-demand video).
- To compare that 13% daily figure with the German data, just 5.7% of Germans listen daily.
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Last week, Clubhouse mentioned that there are 700,000 clubhouse rooms a day on the service. They’ve added that those rooms last 70 minutes on average.
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Rockwell Felder, co-founder of Squadcast, is profiled in The Mercury News.
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SBS, the Australian public service broadcaster, is calling to podcasters to submit concepts and pitches.
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In Kenya, Farida Idris, the Group Commercial Director at Capital FM, has said high data costs are affecting podcast consumption in the country.
Sep 6 2023: This broken link now points to the Internet Archive. -
In Germany, Alex Jacobi criticises the state of podcast statistics: notably, the lack of standard data export and APIs from podcast hosts for statistics. (Thanks, Steffen!)
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The NAB has announced a Diversity Symposium at the NAB Show, covering strategies for developing and fostering corporate diversity, equity and inclusion in the media industry.
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Rob Greenlee, in a revamped website, discusses exclusive podcasts, and is concerned that they may slow or harm the medium.
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