Global to commission original podcasts

Global to commission original podcasts

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Spotify’s purchase of Megaphone

  • “I think this will be a very savvy move for Spotify that helps them sell ads on their own shows as well as on third party podcasts, while also gathering whatever data they want.” - Jeff Umbro, The Podglomerate, on LinkedIn

  • “What stands out to me is the data that Spotify will be able to gather about Megaphone client publishers and their audiences, and how that will inform their ongoing product and acquisition strategy. It may also inform how they interact with and influence ad-supported shows and networks that do not use their ad tech.” - a mystery Podnews reader

  • Expect more on this in Monday’s Sounds Profitable, our ad-tech newsletter.


    Aug 29 2023: This broken link now points to the Internet Archive.

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Companies mentioned above:
ART19 logoART19Headliner logoHeadlinerMegaphone logoMegaphonePodium logoPodiumPodium logoPodiumSomethin'ElseSpotify logoSpotifyThe Podglomerate logoThe PodglomerateVurbl logoVurbl

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