Writing great podcast advertising copy

• How do you write podcast ads that sell? For an answer with a full bibliography and careful reasoning, Sounds Profitable this week is written by Stew Redwine from Oxford Road. (Subscribe!)

  
  This link is no longer available, as at Sep 4 2023

• Podcast host Resonate Hosting has added in-app storage to store raw audio and music files forever: you get 2TB of storage with the plan for $9.99/month. (Google Drive is $12.49/month, incidentally).

• In Brazil, mobile phone network TIM is to offer Deezer GO, a version of the music streaming app with free data. The product includes podcast access.

• Ximalaya might not float on the New York Stock Exchange after all. Chinese authorities have, apparently, asked the company to launch in Hong Kong instead. The company owns Himalaya, which it apparently injected $100m into, though maybe it didn’t.

  
  Sep 4 2023: This broken link now points to the Internet Archive.

• Fable and Folly have announced their Q3/21 slate. Co-founder Sean Howard: “There’s something for everyone. How about an award-winning, non-binary and women led actual play podcast? Or an experimental podcast where art comes alive? Or take a dip into a Gilded Age alternate history of murders, birders, and a missing whale.”

• Spotify is to make another podcast exclusive on its platform. Irish podcast The 2 Johnnies goes exclusive on Spotify from 14 June. James Cator, Head of Studios for Spotify UK and Ireland: “There’s so much great talent coming out of Ireland and we’re massive fans of Johnny and Johnny: what they’ve achieved in such a short space of time as the fastest-growing Irish podcast is pretty inspiring!”

• The Podcast Brunch Club (like book club, but for podcasts) has released its June playlist: Sound Sensation.

• Edit in Hindenburg Journalist Pro? Ever wondered how the super-easy one-knob compressor works?

  
  This link is no longer available, as at Sep 4 2023

• The Qube is a streaming app of music and podcasts produced by Black, Brown and Queer and Trans People of Color (QTPOC) creatives. It’s on Indiegogo, raising $75,000 to launch.

• You’ve a month to enter your podcast into the The Podcast Awards. There are ten new categories this year. We’re told (shh) that these categories are among those thin on participants, so you stand a better than normal chance of winning: Best Male Hosted Podcast, Best Asian Hosted Podcast, Best Black Hosted Podcast, Best Spanish Hosted Podcast, Best Podcast Listening Platform, History, Leisure, LGBTQ, Music, Sports, and True Crime.

• Congratulations to Financial Sobriety for winning the top podcast in the Advisor Awards from InvestmentNews & FIComm Partners.

• Matt Deegan writes about the British Podcast Awards, which announced its nominees recently. The organisation is behind Podcast Day 24, which takes place this Monday. If only there was a discount code somewhere in this newsletter.

Tips and tricks - with Podcast Day 24

• Julian Shapiro writes how to grow a podcast (spotted by Eric Nuzum)

• Editing is good, says Eric Johnson. “Good [audio] editing gives you a competitive edge”, he says.

• Jack Rhysider covers different ways to spend your money promoting a podcast. Paying to improve your show’s artwork or website might be a plan, he suggests.

Podcast News - with HubSpot Podcast Network

From the HubSpot Podcast Network: Entrepreneurs on Fire With over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row.

A collective of creators is producing Spacecasts, a podcast containing the very best discussions from Twitter Spaces and Clubhouse. The Verge reports that creators will share in the revenue from the podcast.

The Dana Show is to replace Rush Limbaugh’s show on a number of radio stations, and is to be highlighted on the Audacy platform as a podcast.

The first new show from Vox Media Podcast Network and Cafe has launched: Now & Then is a weekly podcast hosted by historians Heather Cox Richardson and Joanne Freeman, exploring current events in the context of American history.

It’s an International Day today, but not one we can mention here for fear of being marked as spam. The Oldest Profession celebrates the launch of the rights movement for sex workers, on this day in 1975.

Yesterday, we reported on research about people who hate eating noises. Courtney Carthy from Nearly Media mentions The Junkees, which “has a nice way to get around the necessary eating on the podcast, as eating is an essential but unwelcome part of the show. We play a lovely bit of French style accordion music each time.” Why not.

The Deep End goes into depth about ideas that matter including the futures of commerce, higher education, art, governance, and longevity. It’s new from On Deck, a talent community.

The Reluctant Phoenix returns for a new season: New York standup comic Jeff Simmermon talks with people who have restarted their lives, whether or not they really wanted to in the first place.

Bernie: Who Killed The Prince of Soho? looks at the untimely death of one of the most famous people in London Soho’s club scene: and how his life was falling apart. It’s from Stak, the producer formerly known as Stakhanov.