Women's podcast listening revealed

Happy International Women’s Day.

• Triton Digital has published data for women’s podcast listening - fiction is the top genre for females aged 18-24, and Crime Junkie is the most listened-to podcast for women of all ages. The company also says that women are more likely to use Apple and direct websites to listen. (Need a decent embedded player?)

• Jen Moss at JAR Audio publishes “Women Making Audio History”. Deezer has added a 100% Women filter and playlists. Women’s podcast network Mamamia has given over its site to articles that it wishes it could be writing. There’s also a special edition of Sounds Profitable, with Claritas, today - focusing on women in podcasting. And, just in time for International Women’s Day, Katie Krimitsos has managed to hit 40 million downloads from her Women’s Meditation Network.

• Spotify US has launched the latest edition of Sound Up. The company’s training program will aim to uplift and amplify the next generation of diverse storytellers in the family podcast space. Over the course of five months, up to 10 hand-selected aspiring podcasters will receive support, and guidance and tools to succeed. Verdell Walker, Head of Kids Audio Content at Spotify, told Podnews: “We strive to not only support underrepresented storytellers, but give them the opportunity to thrive and succeed. We need more diverse voices in Podcasting, and families should have the opportunity to hear those voices.” You can submit your ideas here.

• Majelan, a French premium podcast studio, has launched a number of paid subscription channels on Apple Podcasts. The company had pivoted away from podcasting to a 'personal fulfilment app’ in 2020, but the company seems to have grasped podcasting once more. “With Apple Podcasts, we are making majelan’s diverse collection of high quality podcasts easily accessible to millions of listeners. This is a major move for French audio production that Apple and majelan are making by combining our strengths,” said Mathieu Gallet, co-founder and president of majelan; while Susie Warhurst, Head of International at Apple Podcasts, welcomed “some of the highest quality and most creative French-language podcasts available, spanning a variety of genres, from personal development and education to kids and culture.”

• Blubrry has unveiled a new podcast audience survey platform, used to gather demographic information about podcast listeners.

• How’s your boss? Currie Nordén, a well-respected radio research company, is conducting a survey to find out how good audio businesses are at supporting, encouraging and developing their frontline talent. Please take part!

• Storyboard, a platform for internal and private podcasting, has had a rebrand and a new redesigned web experience.

• In case you, like us, missed it: ATEN has launched the Podcast AI Audio Mixer MicLIVE, which the company calls “the industry’s first AI-optimised audio mixer”. Here’s the product page, a fancy video, and the manual.

• A few weeks back, but only surfacing for us now, Om Malik wrote analysis of Spotify’s purchase of Chartable and Podsights. “In a few years, we will wake up and realize the immense impact of these two small tuck-in deals”, he says.

Podcast News

The Real Estate Rebel with Scott McGillivray is back for a third season, this time working with Acast. It will cover topics like how to invest in a hot real estate market, how social media is changing the real estate landscape, and lessons Scott has learned from being a landlord for over 20 years. - read more

The Bitchuation Room has been added to the TYT lineup of podcasts. It’s hosted by Francesca Fiorentini, journalist, stand up comic, creator of the web show Newsbroke and the host of “Red White and Who?” on MSNBC.

Undisclosed has announced it has come to an end, with the final episode published yesterday. Hosted by Rabia Chaudry, here’s the history of the show. She’s on a panel at Podcast Movement in two weeks.

Getting Even with Anita Hill is a brand new show from Pushkin Industries and lawyer and feminist icon Anita Hill. The show will feature conversations about a more equitable society.

The latest season of Axios’s How It Happened is entitled Putin’s Invasion, which breaks down how the invasion of Ukraine played out in slow motion over eight years then escalated suddenly in the last few weeks.