How Jordan Harbinger buys $40,000 of host-read ads a month

Thank you to more than 600 new subscribers so far in 2021, from companies like Spotify, Podchaser, the New York Times, Ausha, Acast, Sony Music, WDR, Radio France, Wondery and Headgum. Please tell your friends and colleagues about us!

• Jordan Harbinger is spending almost $40,000 every month on host-read ads for his podcast, according to Sounds Profitable, Podnews’s ad-tech newsletter with Podsights. Bryan Barletta describes how Harbinger does it: and what he looks for from podcast hosts. “For every $1 invested, Jordan sees approximately $3 back in advertising revenue and an increase in downloads in the tens of thousands every month”. (You should subscribe).

  
  This link is no longer available, as at Aug 31 2023

• Apple has launched new exclusive audio content: but you’ll need an Apple Watch and an Apple Fitness+ subscription to listen. CNET calls them immersive podcasts, though Apple themselves don’t use the p-word. They’re 25-40 minutes long, and contain music tracks, too.

• In the Philippines, Podmetrics and Podcast Network Asia has raised US$750,000 to expand to more of South East Asia. Fully launched this week, Podmetrics offers an easy way to monetise podcasts of all sizes, and to work together with brands. Podcasters can sign up with Podmetrics today.

• Westwood One says that podcast advertising volumes are 'pandemic proof’, and that GEICO, a US insurance company, has increased its podcast spend by 43%. GEICO is often named as the largest radio advertiser in the country.

• The .fm top-level domain-name is now most popular with podcasters, according to 2020 data from the company, with Castbox, Anchor, Podsights, Megaphone, Omny Studio, Transistor, and Captivate in the top 15 of a chart of DNS server responses.

• Netflix has added xHE-AAC audio to its Android app. This audio format from Fraunhofer includes automatic loudness control for listeners in more noisy environments, and adaptive streaming.

• Podcasting is booming, but few are making money, claims a story in Axios looking at revenues in the industry.

  
  Aug 31 2023: This broken link now points to the Internet Archive.

• The Latin Podcast Awards 2021 is now open for registration.

• The BBC World Service’s International Podcast Competition, which was open to podcasters in Kenya, Nigeria and South Africa, attracted over 1,000 entries, according to one of the judges.

• Steve Carsey has joined Storyglass as Managing Director. He joins the UK-based podcast producer from six years at Audible.

• An “all in one podcast recording studio that fits round your neck” is reviewed on a design blog.

🇦🇺 On Australia Day, I’d like to acknowledge and give my respect to the Turrbal and Jagera people of the Yugara nation, the traditional custodians of the area in Australia where I live and work.

Tips and tricks - with Buzzsprout

• Writing for Podcast Movement, Daren Lake writes about making the most of a failed podcast.

• The Ultimate Guide to Podcast Ads in 2021 (Buzzsprout)

Podcast News - with Podmetrics

From Podcast Network Asia: The Typical Pinoy Crap Podcast discusses all the crap and toxicity that sometimes comes with Filipino culture.

PEOPLE Every Day is a new daily podcast from PEOPLE magazine and iHeartRadio. The second-largest magazine in the US, it reaches 98m people - making it almost as big as podcasting (104m 12+ listen monthly). It’s launched on February 1.

From Slate, How To! has a new host: reporter and author David Epstein is fronting the show while Charles Duhigg writes a new book - though Duhigg will still be involved in editorial meetings. Epstein’s first episode focuses on the science behind why we do our worst when it matters most: and how to overcome it.