A lemonade stand because of course we did
ErikaWittlieb

Is Lemonada Media for sale?

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  • We’re hearing that some Megaphone customers are experiencing significant delays in monetisation approvals for new shows. The company normally has a 30 day waiting period; but publishers suggest a longer delay, resulting in lost revenue.

  • Given the choice of “go big or go home”, the popular business podcast Acquired has chosen to go big - an arena show at Chase Center in San Francisco on Sep 10. Their special guest will be Mark Zuckerberg.

  • In the US, consumers say they don’t mind hearing an ad twice in a day; but three times or more is annoying. But, podcast ads work better than billboards, video ads or ads on social media, says Unlocking the Power of Audio Ads, a study from Veritonic.

  • The UK’s PRS is launching a new podcast music licence early next month and has published the results of consultation with the industry. However, the licence does not cover the use of recordings (a “sync” licence) from record labels and publishers, which is through PPL in the country. (It also doesn’t include video podcasts).

  • Podcast Day Asia, powered by Podnews, has announced a set of new speakers, including 1Up Media’s Guang Jin Yeo; Podchaser’s Norman Chella; and Audacia Audio’s Kym Treasure. The event is in KL, Malaysia, on Sep 3 - code PODN10 saves money.

  • Which podcast company told us it gets “2 billion monthly impressions” for its two shows - but when challenged admitted that this figure included “press, PR, and social” as well as the few thousand plays the podcasts both get?

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Companies mentioned above:
Lemonada Media logoLemonada MediaMegaphone logoMegaphoneSpotify logoSpotifyTransistor logoTransistorVeritonic logoVeritonicWondery logoWonderyYouTube logoYouTube

Podcast data for Jul 12

#1 in Apple Podcasts
US flag Drowning Creek (Wavland)
NZ flag Sportscafe-ish (iHeartRadio NZ)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
NZ flag Sportscafe-ish (iHeartRadio NZ)

Over the last week, 183,523 podcasts published at least one new episode (down 3.2%). source

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