Four years later: Luminary partners with Acast for ads

• “Podcasts don’t need ads”, said Luminary in a criticised, and since-deleted, tweet when it launched. Today, Luminary has partnered with Acast to make six of its exclusive shows available wherever you get your podcasts - monetised by ads. The company will also use Acast+ Access to give access to its paid subscription content in any app: the company also uses Apple Podcasts’s paid subscriptions.

• In a piece of data analysis, Rephonic discover that true crime ads earn the most; as do shows from Sweden. Maybe Förhörsrummet are on to something.

• This man defrauded our podcast, claims a new video from Theo Von. It’s the latest claim from former creators at Kast Media. The video claims Kast Media CEO Colin Thomson is to work for PodcastOne/LiveOne; he has denied to Podnews that he has a confirmed future role at the company.

• Podcasts are the most influential channel in Singapore, according to Acast, which released the Sounds Smart Asia 2023 study. Over half of Singaporean podcast listeners make a purchase after hearing a product advertised on a podcast.

• The final shortlist for the British Podcast Awards 2023 Listeners Choice Awards have been announced. They are… Help I Sexted My Boss (Audio Always, Acast); RedHanded (Wondery); Live, Laugh, Love - Ladbaby (Global); The Girls Bathroom (Sophia & Cinzia, Acast); and Staying Relevant (Sam Thompson & Pete Wicks, Insanity Studios, Bauer Media).

Moves and hires - with Podnews Live: where podcasting connects

• Amy Pilewski has joined Realm as Senior Account Director. She joins from Disney and ESPN.

Podcast News - with Airwave

Part of the Airwave Podcast Network: The Movies That Made Me features filmmakers and entertainers, discussing the movies that inspired them. Recorded live in Hollywood, it’s hosted by Oscar nominated screenwriter Josh Olson and director Joe Dante.

Climate podcast Outrage + Optimism is returning for a new season today. Episode one is with Al Gore; we’re promised a “high octane interview”.

Design Nerds Anonymous releases a new season today. The podcast hosted by Amanda Schneider, is the industry-focused podcast that sparks curiosity at the intersection of business and design; the new season focuses on working with Gen-Z.