Advertising in podcasts that game the charts; and a free Google Home Mini speaker from Spotify

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  • Magellan have looked closely at the podcast advertising within those naughty podcasts who are manipulating the Apple Podcast Charts, and whether it differs from others. It does.

  • A new video sharing service called Portal has been launched. Variety reports that it’s been built with monetisation in mind, and you can charge as little as $0.01 per video. Of note for podcasters: “Portal plans to add a subscription option for individual content creators as well as the addition of audio-only content in the coming months.” (our bold).

  • Podsights is a company tracking advertisers and sponsorships within podcasts. Here’s their view of what Quip, an electronic toothbrush company, is buying.

Podcasts

    Gamertag Radio
    Influencer Update profiles Danny Pená, the host of Gamertag Radio, which has been podcasting since February 2005. (Audioboom)
    Bear Brook
    Play trailerCabana has added Bear Brook to its ad-sales portfolio. It’s an investigative podcast from New Hampshire Public Radio. (NHPR / Megaphone)

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