Magellan AI to monitor video as well as audio

• First look: Magellan AI will announce today support for measuring the impact of traffic coming from YouTube alongside podcast and streaming audio. “In podcasting, there has historically been a gap in analytics with video viewership and results, leading to an over-reliance on modeling or guessing. We’re excited to bring a data-forward solution into the marketplace,” says Jim Ballas, Head of Publisher Partnerships at Magellan AI.

• Just announced: Sprinklr Insights, an AI-powered social monitoring product, is now using Podchaser’s API to listen to and measure conversations happening on podcasts.

• Podcast Movement announced 50 new sessions for its event in Denver CO, USA, in August.

• Ausha has launched Ausha PRO, specifically designed for professional creators of branded podcasts.

• Launched earlier this month, Scribbler is a tool that produces summaries of podcasts.

• The Verge writes a feature article: Spotify’s podcast plan is going off the rails.

• Black-owned podcast app Hayti has signed a partnership deal with the Black Podcasters Association.

• Patreon has announced a Free Membership tier, allowing creators to welcome fans to their communities, share any kind of creative work directly with them and get insights into their most engaged audience. Additionally, a new Commerce tool allows creators to sell digital products.

• Apple Podcasts for Creators has now been localized in six additional languages. In addition to English, the site is now available in French, German, Japanese, Korean, Spanish, and Traditional Chinese.

• Audacy announced a distribution and monetisation deal with TuneIn.

• There’s a new podcast studio in Saratoga NY, USA. It was opened with a ribbon-cutting ceremony yesterday.

• Fans of corporate jargon rejoice: audio and podcast player owner Auddia has issued a corporate update after the company “executed two non-binding LOIs with its buyside M&A strategy”. There’s plenty more of that in the press release, including upcoming de novo MAU growth data, and promises to reduce current burn.

Moves and hires

• Kim Loasby has been announced as SCA’s Head of Digital Ad Product & Operations. In her new remit, Loasby will oversee the creation and development of all digital advertising products across the LiSTNR platform.
• Steve Carsey has taken over as Chair of Audiotrain, the training and skills initiative run by producers’ trade body AudioUK which increases skills and knowledge for audio production professionals making podcasts, radio and audiobooks. He also runs Storyglass, the podcast studio at Bertelsmann.

Tips and tricks

• In Cannes, Alex Cooper spoke at the Spotify Beach about the art of great interviews.

Podcast News

Media Roundtable features our Editor, James Cridland, breaking down the biggest news in the media world alongside Ricardo Martinez and Charise Miller. The podcast also looks at how to track success in podcasting, including ROAS vs CPA.

Inside West Point: Ideas That Impact is a new podcast from the U.S. Military Academy at West Point, and hosted by its Dean, Brig. Gen. Shane Reeves. Recently, the monthly show covered the use of drones and other mapping technologies to map the Arctic, or for helicopter landing zones.

Classy with Jonathan Menjivar is new from Audacy’s Pineapple Street Studios this week. It’s an original eight-part series “about the class chasms between us that are difficult to talk about but too big to ignore”.

Summer Camp: The Case of the Phantom Pooper is new from Sonar, following camp director Mookie as he struggles to solve a string of seriously smelly pranks at a Canadian summer camp. The show blends true crime, mystery, and investigative reporting with all the nostalgia of summer camp. The seven-part show features authentic audio and interviews with campers and counsellors, plus music by Matt McGinley (Serial, S-Town, This American Life).

Sound Off with Katy Henriksen is a show about music challenging the status quo, which launched its second season yesterday. The podcast features in-depth conversations, going deep with those sounds to explore creativity at the intersection of art, music, and literature, to dig into what that work and the people making it tell us about art and life in the 21st century.

The fan-favorite history podcast The Last Archive created by Harvard historian and New Yorker staff writer Jill Lepore returns with season four today. Hosted this season by lead producer Ben Naddaff-Hafrey, the fourth season will feature six cinematic and standalone episodes that will trace the history of how we know what we know.