Marketing podcasts, plus UK listening and Entercom invests in podcasting
This article is at least a year old
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A German newspaper publishes a long piece about “Netflix for the ears”, talking about both Spotify and Netflix adding German-language podcasts to its service. Spotify appears to have some exclusives, too - and as the article says, neither Spotify nor Deezer can differentiate themselves with music alone. (via Edison Research’s Larry Rosin)
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Blogger and podcaster listens to five new podcasts a week, and reviews them.
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A two-part Reply All, which I’d personally recommend: “Long Distance”.
Jul 24 2023: This broken link now points to the Internet Archive. -
Nine ways that podcasters are marketing their podcasts. Includes ads on the BART. Some nice pieces.
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Entercom, the radio broadcaster in the US, invests in Dgital Media, a podcasting network (buys 45% of it).
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RAJAR, the UK’s radio-and-audio research company, released their MIDAS research last week. Contains many different sets of graphs, including types of audio delivered per device: there’s a big difference between a tablet and a smartphone. Also from RAJAR: their JAMJAR research for young audiences. 18% of 9-14 year-olds claim to listen to podcasts every week. That compares to 10% for adults 15+ in the UK.
Companies mentioned above:
Spotify
