Megaphone now fourth-largest host

• Megaphone has overtaken Triton Digital’s Omny Studio as the #4 biggest podcast host, according to total episode share in August measured by Livewire. Spreaker continues to take more episode share at #2; Spotify for Podcasters is still #1, though has lost almost a quarter of its market share this year.

• Podtrac is now measuring over 14% of all new episodes, another record for the company, says Livewire. The second-largest, Chartable, slipped down to 6.7% last month. Chartable’s analytics was down for almost three weeks, but its analytics dashboard has now been restored.

• Both Spotify and Apple Podcasts saw increase in download share for Buzzsprout shows last month. (Pocket Casts has almost doubled year-on-year.) iOS has increased over Android: possibly a knock-on effect from the end of Google Podcasts.

• SatPost looks at the recent $100mn Call Her Daddy deal, explaining how it works and whether it will be profitable for SiriusXM.

• In Australia, online audio advertising is the fastest growing ad category, says the IAB.

  • Meanwhile, in Oct 2022, SCA’s LiSTNR announced that it was to represent Wondery shows. With the addition of New Heights to Wondery’s slate, SCA has added New Heights to LiSTNR and will represent that show in Australia.

• Almost ten years after Serial and Undisclosed, the case is still going through the courts. Freed in 2002, Adnan Syed is still a convicted murderer, according to a new court ruling. He remains a free man; but the case is going to a new judge to again work out whether the conviction can be cancelled.

The Tech Stuff - with RSS.com

• New data, to be presented tomorrow at Podcast Day Asia in Kuala Lumpur, shows Spotify’s dominance in Asia. The data, based on OP3 data from a week in August, shows that Spotify delivers more downloads than Apple Podcasts in many large Asian countries. We’ll have more from this data later in the week as we continue analysing it.

  • It should be noted that “download” data will always give higher figures for Apple Podcasts, since Apple does auto-downloads and Spotify doesn’t. Also, this doesn’t measure YouTube.

• Podnews switched our main podcast RSS feed to include all 1,800 episodes last week. As you might expect, that had quite an impact on our download numbers. But it’s also highlighted a few apps that aren’t behaving right (it’s easier to spot misbehaving apps when you release more than 1,500 episodes on one day!). We’ve a few requests for comments with different app developers, and will report back later.

• In the Podcasting 2.0 show this week, we learn that Libsyn is hiring someone who’s role will be to take part in the Podcasting 2.0 community (among other things). We also learn that more than four thousand people are following podcasts using the “fediverse”, like Mastodon etc. (There’s a link in our podcast pages for that).

• If you’re wanting “a C# helper to read the Hive blockchain and extract Podping messages from it” then the HivePodpingAPI is a new repo for you. You’re welcome. (The tool will help you keep shows up-to-date if you’re running a podcast directory for your app).

• Want to see new episodes for podcasts as they publish? This website is a slightly mesmerising look into the feed of all new episodes.

Tips and tricks - with Ausha Pro 🚀

• Learn how to successfully pitch a branded podcast to your boss or clients with Ausha’s guide.

• Find expert podcasting partners with Ausha’s Agencies Directory.

• Want free independent analytics for your podcast? We linked to OP3’s analytics above for our podcast, but you can have them too (and contribute to an open dataset to help us all understand podcasting). Here’s where to get started.

Podcast News

Extremely American has returned for a second season, from NPR Network and Boise State Public Radio. Host Heath Druzin and reporter Jimmy Dawson talk with fundamentalists from around the country who want to build a Christian nation, as well as activists fighting against the rising tide of Christian nationalism.

This September, mediocre restaurant podcast “Fine” Dining" serves up Septemburger, a month-long burger battle where host Michael Ornelas and guest judges pit burgers from 8 well-known chain restaurants against each other to crown the ultimate ‘mid’ masterpiece. Listeners can join the fun by submitting their own Septemburger bracket by September 10th for a chance to win $500!

What did you do yesterday? Yesterday was the day Max Rushden and David O’Doherty launched What Did You Do Yesterday?, a podcast which asks their star guests what they did yesterday in all its mundanity and detail. It’s new from Keep it Light Media.