Midroll: 74% of podcast listeners recall advertising

Midroll shares ad effectiveness research in podcasts: Talenti, a brand of “gelatos and sorbettos”, bought a 30-second pre-roll. 74% of episode listeners were able to recall a feature of the frozen treat.

The Sacramento Bee also has a story about ad effectiveness in podcasts: this time, wine podcasts, which are apparently the main reason why millennials ask for a specific bottle.

San Francisco CA, USA station KQED is investing more heavily into podcasts, recently launching The Bay, “a five- to 10-minute podcast that digs into a local headline story through an interview with its reporter or another source”. It’s modelled on The Daily.

The Australian edition of AdNews publishes an overview of the Australian podcast market, including Whooshkaa, Mamamia, and Fairfax Media’s branded podcast for GE, Decoding Genius.

There’s a monthly Podmeet, a podcasters meet-up, at Wits University in Johannesburg, South Africa. Andile Masuku spoke at a recent event; he’s the producer of African Tech Round-up.

New term: “Visual Podcasting”. The NAB Show’s podcasting area will include a set-up for podcasters who want to add live video.

VOX Media’s Racked website writes a piece about the clothes women wear while podcasting, entitled “Why podcasters love lipstick and pyjamas”. For clarity, I am wearing neither.