Heather McGhee hosts new Higher Ground podcast on Spotify
This article is at least a year old
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NYT best-selling author Heather McGhee is to host The Sum of Us, a new podcast on Spotify from Higher Ground. The show is a road trip from rural Maine to the California coast, looking at the real impact of inequality and racism on everyday Americans. It’s one of the remaining shows on Spotify from the Obama’s production company; they signed a deal with Amazon’s Audible in June.
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Australian radio broadcasters Hamish and Andy have made their entire 12 year radio show archive available on Apple Podcasts. The archive, featuring 1,800 episodes from 2006 to 2017, is now available as an Apple Podcasts subscription for AUD$2.99 a month (US $2).
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Acast CEO Ross Adams was asked on the Podland podcast today a difficult question about the future of the company’s email marketing strategy. The episode will be available in the next few hours, if you’d like to learn what he said.
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The IAB Tech Lab has written a paper “to address emerging privacy mechanisms and their unintended impacts to the podcasting ecosystem”. It expresses concern about the rise of Apple Private Relay and VPNs, and how they might damage ad targeting, and content geoblocking. The paper calls for increased dialogue and more participation between the IAB and podcast platforms for a commitment for some form of geolocation to be passed to podcast hosting companies, and a way to better measure downloads and user numbers while respecting privacy.
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Pandora has added a charts website. It’s music only, though: perhaps tellingly, podcasts are absent.
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Podcast riches are often in niches, says Steven Goldstein, interviewing podcaster Bryan Orr from HVAC School.
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Triton Digital released the New Zealand Podcast Ranker for June. Studio71 is a new participating publisher; for the rest, total downloads are down 9.7%, listeners are down 5.2%.
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Thank you to Podvine, which has added a full unsubscribe function to their emails, following our coverage yesterday.
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Perhaps because of our story yesterday highlighting them as podcasting’s biggest spammer, Backtracks has quietly stopped being a financial supporter of our newsletter. (They didn’t even email us!) We’re genuinely grateful for the company’s previous support of our independent journalism; and if you value it too, your company could take its place.
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Thank you to Joe Stone who became our latest personal supporter a few days ago. We really appreciate it, Joe - thank you.
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Podcast data for Jul 21
#1 in Apple Podcasts
Back to the Beach with Kristin and Stephen (Dear Media)
Who Killed Daphne? (Wondery)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
My Therapist Ghosted Me (Global)