Half of all US households listen to podcasts, and the New Yorker loves Michael Barbaro
This article is at least a year old
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Nielsen release Nielsen Podcast Insights, some data for the US market. The headline: 50% of US households listen to podcasts; and, um, podcast fans spend more on bottled water.
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Podbean launches a service for podcasters to manage their own dynamic ad insertion. “Just pay $99 per campaign” - very much, then, aimed at the large professional podcasters.
This link is no longer available, as at Jul 25 2023 -
An affectionate appreciation of Michael Barbaro and The Daily from the New Yorker. Given that it only launched in early February, it’s impressive to have ear-wormed its way into articles like this one.
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The Canadian broadcaster CBC Radio One has a weekly program called Podcast Playlist, and is a showcase for new podcasts. In this interview, one of the hosts says “The biggest problem that people say in the industry is that there is a discoverability issue; people don’t know how to find podcasts”.
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Also from Canada, a new podcast network from Alberta is highlighted in the Edmonton Examiner. There are, apparently, over 100 podcasts from the city; the APN has ten founding members, each of whom will earn CA$25 (U$20) per episode from playing ads.
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A great tip on Facebook - how not to start your podcast episode description. So obvious you’ll kick yourself.
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Podcasts are apparently becoming more diverse, according to this op-ed.
