HiStudios changes name and goes independent

• Podcast producer HiStudios has rebranded to Notorious, and is now independent of Himalaya Media, the CEO Peter Vincer has announced.

• Libsyn has added Headliner integration, to help podcasters share pieces of their shows on social media. They’ve introduced a new, simpler method of setting permanent 301 redirects, which the company no longer charges for.

• Talking about promoting your podcast on social media, Wavve have posted details of how to promote your podcast on TikTok, which apparently has over a billion users, and works best for podcasters targeting listeners under the age of 30.

• The Westwood One blog looks at Edison Research’s Share of Ear report from Q3 2019, to conclude that: podcast listeners are super fans of audio; podcast listeners’ #1 content audio source is podcasts.

• Google Play Music Podcasts - a separate thing from Google Podcasts - is apparently no longer accepting submissions, according to Libsyn. Libsyn have removed their separate destination for the service. This might mean we might need to remove this website soon, too. Here’s hoping.

• Following a recent live podcast recording event in co Clare, Ireland, last month, an attendee has been found to have the Covid-19 virus. Up to ten people have been advised to self-isolate as a result.

• Social podcasting app Breaker has launched on Android, with a way of adding comments and reactions, Google signin, and a new look.

• “Ad rates for podcasts are more like online video than radio,” said iHeartRadio CEO Bob Pittman at Deutsche Bank’s 28th Annual Media, Internet & Telecom Conference. He also noted that the company promotes its podcasts through unsold ad inventory on its radio stations.

• A Spotify executive claims that podcasting needs to get metrics and measurement right “within the next year”. The exec, Spotify AUNZ head of automation Liam Hickey, was speaking at a conference in Sydney.

• The Who & How Club, a “podcast, blog and movement”, wrote about their experiences presenting at Podcamp Toronto.

  
  This link is no longer available, as at Aug 22 2023

• Podcast monetisation platform Sounder has raised $1.8m, the company has announced.

• Podcasts are a Vital Part of Experiential Marketing, says JAR Audio, adding that “a branded podcast can become a consumer’s favourite new podcast among thousands of competitors” - something you probably can’t say about poster ad campaigns or street teams.

• Reworld Media, a French media group and magazine publisher, plans to release fifteen new podcasts this year. Linda Fall from PodFrance looks round the company and talks to them about their strategy. (en Français)

• Joshua Dudley went to OnAir Fest and reports from the event in Brooklyn NY, USA last week. Day one included Michael Barbaro and Theo Balcomb from The Daily.

• The London Evening Standard claims that podcasting is good for your mental health.

• Hotpod’s Nick Quah is to produce a podcast: “to build something that’s able to effectively communicate this whole podcast thing — what makes this ecosystem so interesting to talk about and so distinct to experience — to you and everyone else”. He’s working with LAist Studios.

• Your favourite podcast might be making over $100,000 a month claims SFGate, linking to a list of Patreon revenue earners. Since your favourite podcast is ours, we can confirm we’re not.

  
  Aug 22 2023: This broken link now points to the Internet Archive.

• The popular She Podcasts Live conference will be held this year in Scottsdale AZ, USA; tickets have just gone on sale.

Podcast News

How to be superhuman is the first UK podcast from soft drink manufacturer and media house Red Bull. The podcast, focusing on superhuman feats, aims to showcase the amazing spirit of all of humanity. (Spreaker)

How the heck are we gonna get along is a new podcast, recorded weekly in front of a live studio audience, from Clay Aiken. “This series genuinely tries to bridge the gap between the extremes of American politics”, says Conal Byrne from iHeartRadio, which has partnered with Politicon to produce the show. (Megaphone)

Pivot has launched its own YouTube channel, with an in-video version of the podcast. We’re told that the hosts “see the channel as another way of engaging with the show’s devoted fanbase”. (Vox Media)

Music and true crime podcast Disgraceland returns for a new season. Season 5 starts with a two-part episode on Guns’n’Roses.. (iHeartMedia/Megaphone)

Women belong in the house is back for a new season. This time, host Jenny Kaplan is talking to women serving in the House of Representatives. It’s part of Wonder Media Network’s celebration of Women’s History Month. (Simplecast)

Beyond the Pond, a podcast about the Vermont band Phish, interviews baseball pitcher Sean Doolittle in their new episode. He “discusses how listening to artists like Phish throughout last season helped him regain his composure and rebound triumphantly in the Fall Classic.” (Acast)

TAKEN claims that Canada is facing a crisis of missing and murdered Indigenous women and girls. The show investigates these stories from across the country, and links together clues that might one day bring these cases to justice. (Squarespace)

Ordineroli Speaking is a new signing for the iHeartPodcast Network Australia: hosted by Neroli Meadows, an Australian TV presenter and sports journalist. The press release also notes that “ARN’s iHeartPodcasts Network will also incorporate enhanced campaign measurement metrics and data, so that brands can track and measure effectiveness”. (Megaphone)

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