Nomono wins at SXSW

• Nomono has been named the 2023 SXSW Innovation Award winner in the “Audio” category. The company produces a cloud-connected, self-contained recording kit for capturing audio recordings in the field.

• 9to5Google has spotted upcoming code in the YouTube Music app for podcasts. The data indicates that podcasts will appear in your library tab; and the search function in the app will search podcasts as well. You’ll also be able to add episodes to your playback queue. YouTube Music gets podcasts in the US only later this year.

  • YouTube Music on the Google Play store has more than a billion downloads on Android. (That makes it ten times more downloaded than Google Podcasts.) However, it has 1m ratings on iOS (Spotify has 25m) and 4.56m reviews on Android (Spotify has 28m).

• YouTube is all very well, but the science says that audio is better than video, according to Australian branded storytellers Written & Recorded, who link to five scientific studies saying so.

• Recapping: Gumball posted a recap from their webinar Pulling Back the Curtain on Podcast Ad Operations … while Steve Goldstein recapped View from The Top, the panel he hosted at Podcast Movement Evolutions (with Podnews’s Editor)

• Spotify: Spotify’s CFO Paul Vogel is quoted by Deadline saying that the new, slimline business is more efficient. The company has been available in South Africa for the last five years; today it posts a list of the most popular podcasts by city (you’ll never guess who’s #1 - oh, you probably will). Meanwhile, the tech press is full of people whining about its new TikTok-like user interface.

• Measuring listen time? Nah - brand lift is the attention metric you’re looking for, argues Signal Hill Insights’ Paul Riismandel.

Phantom Producer

Paid content

For the first time, Phantom Producer, the cloud-based Radio Imaging service used widely in the US, has expanded its services to International markets like the UK, Canada and Australia.

Users can create customized sweepers, links, and production elements with the click of a few buttons on their phone, tablet or desktop. The tech platform was created by Australian producer Jeff Thomas, formerly of Howard Stern/SiriusXM, KIIS-FM Los Angeles, Virgin Radio and 2MMM-FM.

As programming executives and production teams find themselves covering more stations over wider territory and often off-site, Phantom Producer allows the freedom to work from multiple locations while still being connected to their studio play-out systems. Phantom Producer is poised to alter the way many stations create customized imaging by offering the ability to choose, mix and create elements - along with their station voice or jingle – completely ‘in-the-box’ without the need for any additional equipment or training. Learn more at phantomproducer.com

Tips and tricks - with Phantom Producer

• Ausha tells us how to check podcast name availability; starting with a trademark check. We’ve also written information about registered trademarks, and how they can help.

• Birthday coming up? You should be asking for a Stream Deck from Elgato: here’s how to use one as part of your podcast workflow.

• Courtney Kocak shares an interview with Isabella Di Stefano on how to throw a press party or PR event for your podcast. Our email is editor@podnews.net for those invites.

Podcast News - with Left Over

Spotify has lost another exclusive. Audio fiction podcast Quiet Part Loud, launched as a Spotify exclusive in November 2022, is now, we notice, available via RSS in any app.

Media Roundtable focuses this week on the team’s insights from Podcast Movement Evolutions.

Swindled launches its seventh season on Sunday. A top twenty show, the true crime podcast dedicated to exposing the greediest of white collar criminals, con artists and corporate evil. It’s repped by AdLarge.