NPR's podcast analytics, plus audio's bright future and archiving podcasting

Answer Me This celebrated its tenth birthday as a podcast in January. Here is Olly Mann from the show, explaining on a CNET podcast the secrets of podcasting success.

“How NPR is pushing the podcast industry forward” - a lot of stuff in here about NPR pushing for better measurement and targeted advertising within podcasts. Subscriber Will Jackson points out this quote: “we’re working on a technology called Remote Audio Data (RAD) that [can measure if] somebody actually listened to a podcast.”

A project by the University of Wisconsin that aims to archive podcasts. I hope they are working with the British Library and others who are also seeking to archive podcasting.

Some data from Noovoodoo claiming that many podcast listeners are moving away from radio, illustrated by a graph showing male 18-24s are listening to almost as much podcasting as radio.

Very bullish and confident article from Gary Vaynerchuk on the rise of audio and voice. “Before AR and VR and AI, audio is going to be the next major platform shift for consumer attention. It’s here today! What are you going do?”