The NYT building

“Brand safety” cuts revenue at The New York Times

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  • The New York Times has suffered from brand safety concerns, with CEO Meredith Kopit Levien saying that the company’s “digital performance, including podcasts, was impacted by marketers avoiding some hard news topics like the Middle East conflict.” That was the only mention of podcasts in the earnings call; the company reported mixed results.

  • As trailed late last week, The Joe Rogan Experience is now available via open RSS - the feed lists 2,258 episodes.

    • Somewhat surprisingly, he’s hosting on Spotify for Podcasters, rather than Megaphone. (His old Libsyn feed redirects here, too).
    • Of note - his artwork is over-sized at 1.4MB; Apple normally requires images to be less than 500KB.
  • Omny Studio has published the company’s annual download benchmarking data. The author is anonymous, but we think, given the clues, it’s Sharon Taylor. There’s a slight decline in total downloads numbers - perhaps as an adjustment after Apple’s iOS 17 updates.

 
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Companies mentioned above:
Acast logoAcastApple logoAppleApple Podcasts logoApple PodcastsBuzzsprout logoBuzzsproutEdison Research logoEdison ResearchFlightpath logoFlightpathLibsyn logoLibsynMegaphone logoMegaphoneOmny Studio logoOmny StudioSpotify logoSpotifyThe New York Times logoThe New York Times

Podcast data for Feb 8

#1 in Apple Podcasts
US flag Media Pressure (Voices for Justice Media)
SG flag A Book with Legs (Smead Capital Management)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
SG flag KAUAPEHAL (KAHTEL [PokBik / Mex Jr / Didi Fadhli / MunAsamPedas])

Over the last week, 205,808 podcasts published at least one new episode (up 0.4%). source

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