Someone looking at a lot of advertising
Jo San Diego

Podcast-to-podcast ad attribution launched by Magellan AI

Listen · · 4.8 minutes to read

Moves and hires

Podcast News

    The Content Byte
    In the Dec 11 episode of The Content Byte, Podnews reader Kim Kerton gives a mention of Podnews as her favourite resource for podcast industry insights. Excellent news!
    Paul Weller Fan Podcast
    Play trailerDesperately Seeking Paul, a Paul Weller fan podcast, ends today after three years of episodes. The final episode is a conversation with Paul Weller himself. The podcast made it into The Guardian - and it turns out that Paul Weller is a listener!
    Hot Money: The New Narcos
    Play trailerHot Money: The New Narcos is new from Puskhin and the Financial Times. The show examines the rise and fall of a Dubai-based super cartel, a network of European criminal entrepreneurs believed to control a third of Europe’s drug market. It turns out that the crime bosses aren’t just hiding from governments, but working alongside them.
    Moonkarta
    Terry Mynott, the comedy actor, writer and impersonator, stars in Moonkarta - a warm-hearted and hilarious podcast that launched this month. With writer Col Howarth, the audio fiction podcast is the work of just two people: and Terry plays every single cast member of the show (even singing with himself).
    Mind the Gap: The Official TfL Podcast
    Play trailerMind The Gap: Tube 160 is the first podcast from Transport for London (TfL), to celebrate the 160th anniversary of London Underground. Hosted by railway historian and broadcaster, Tim Dunn, the podcasts shine a light on the iconic transport network, looking at the architecture and history of stations, innovation in transport and how public transport connects people and places: with plenty of guests along the way.

Podcast promotion in the wild

Radiotopia

Everything is Alive
Play trailerPodcast reader Meggan sent us this billboard for Radiotopia podcasts, as seen in St Paul MN, USA, in September. The Google Maps camera saw it too! “Podcasts to keep you going (even in a gridlock), the podcasts promoted were Everything is Alive, Song Exploder, a podcast that we legally have to call You Get A Podcast!, and The Stoop.

Spot some marketing for podcasts in the real world? Hit reply and send us a (landscape) photograph.

Companies mentioned above:
Acast logoAcastGoogle logoGoogleGoogle Podcasts logoGoogle PodcastsMagellan AI logoMagellan AIRadiotopiaRedCircle logoRedCircleSiriusXM logoSiriusXMThe Roost logoThe RoostYouTube logoYouTubeYouTube Music logoYouTube Music

Podcast data for Dec 19

#1 in Apple Podcasts
US flag Mortal Sin (NBC News)
IE flag Path to Power (Matt Cooper & Ivan Yates)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
IE flag Stick to Football (The Overlap)

Over the last week, 195,444 podcasts published at least one new episode (up 6.0%). source

Readers and supporters

Gold supporters

Silver supporters

Readers and supporters

Get a global view on podcasting and on-demand with our daily news briefing