US Podcast Ad Revenues grew 19% in 2020

Despite a shrinking economy, the IAB and PwC say that US podcast ad revenues grew to $842m in 2020, up from $708m. Revenue is projected to grow to $2.1bn by 2023. Dynamically-inserted ads grew from 48% to 67% of revenue. The report is free; you’ll need to register.

• Analytics and attribution company Chartable has launched Chartable for Brands. Marketers can now find out exactly which companies are listening to their branded podcast, and which episodes are drawing in new listeners from new firms. It also includes Brand Impact measurement to measure the ROI of branded content.

• Spotify has purchased Armchair Expert with Dax Shephard and Monica Padman. The Armchair Expert podcast will become an exclusive show on Spotify from Jul 1. Spotify doesn’t comment on the specifics of the deal. (Here’s more about Armchair Expert from the NYT in 2019).

• Slate is to use its SupportingCast feature to sell access to audiobooks in your podcast app.

• Amazon’s Wondery+ is to join Apple Podcasts Subscriptions.

• No more AppleCoreMedia for the Downcast app, which has fixed its useragent when streaming episodes.

• Rephonic has released a new podcast reach tool, using Rephonic’s podcast download estimates to show how many listeners you could potentially reach for a given topic.

• Blue Wire has a new partnership with Coors Light. Their tweet includes many of their podcasters, and some beer: Coors will also get podcast ad reads and they’ll be sponsoring American Prodigy.

• AdsWizz spoke at the IAB Podcast Upfront.

• Audacy and Osiris Media have announced a joint venture, working on music podcasts that will air on Audacy stations.

  
  Sep 3 2023: This broken link now points to the Internet Archive.

• The Apple Podcasts app is being tweaked in the next version of iOS, 14.6. “Mark all as played” makes a welcome return, and a new feature, “Remove Downloads”, might help give you some space back.

• Underlining how complex podcasting can appear, Amplifi Media has launched a “helpful guide to navigating the podcast ecosystem”. (There’s a bit more of a helpful one from Magellan AI and Sounds Profitable).

  
  Sep 3 2023: This broken link now points to the Internet Archive.

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Tips and tricks - with Sounder․fm

• On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.

• Most podcasters don’t make it to the 12-month mark, says Alex Sanfilippo from Podmatch, giving some hints on how to survive and thrive during your first year as a podcaster.

• Fair use can sometimes be a useful defence for using copyright material in your podcasts. Here’s how you can use it.

Podcast News - with HubSpot Podcast Network

From the HubSpot Podcast Network: Entrepreneurs on FireWith over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row.

The H3 Podcast has had a lawsuit filed against it for apparently using boxing footage without permission on YouTube.

Joe Budden has fired his friends Rory and Mal from his podcast. It’s now The Joe Budden Podcast. His fans aren’t happy.

4D with Demi Levato is the pop star’s first podcast, launching next week with Cadence13.

Jim Harold’s Campfire is to publish its 500th episode today. It’s been in production since 2009, and features true stories of the supernatural; it’s been downloaded more than 50 million times.

Tech Tech Boom is a new, spoof tech review show, launching next week. It’s produced by Zeppotron for the BBC.

The Sports-Casters is the subject of a feature in Sports Illustrated.