A graph showing the growth of the podcast ad market in the US.

US Podcast Ad Revenues grew 19% in 2020

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Despite a shrinking economy, the IAB and PwC say that US podcast ad revenues grew to $842m in 2020, up from $708m. Revenue is projected to grow to $2.1bn by 2023. Dynamically-inserted ads grew from 48% to 67% of revenue. The report is free; you’ll need to register.


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