Podcast advertising continues to increase

• Data: Podcast advertising continues to increase quarter-on-quarter in the US - up 2.6% - according to Magellan AI, which has released the company’s Q3/22 Podcast Advertising Benchmark Report. The top ten podcast advertisers spent $75m: up 6% since last quarter. True crime shows carried the most ads; overall ad time is slightly down.

• Data: In New Zealand, 79% of media agencies have used podcast advertising in the last twelve months, growing significantly from 60% in 2021. NZ media buyers are buying more podcast advertising than those in Australia, according to a study by IAB NZ.

• Changes to Twitter making you itch for somewhere else? Arielle Nissenblatt is working on a Podcast Community on Discord, which already has 400 people involved. Here’s an invite to join!

• Audible and Content is Queen have announced the return of a micro-grants programme for UK podcasters. This year, winning podcasters will be awarded £2,500 or £5,000 as a contribution to their project.

• Castos has built Dynamo, a free tool to help you create podcast cover art. Images are compatible with Apple’s requirements.

• Sounder has shared a summary of the white paper the company shared with the GARM steer committee for review later this year. It outlines how the company applies GARM’s current brand and suitability framework to audio content and the company’s automated solution.

• Rephonic looks at podcasts that have been available since the 2000s, including Stuff You Should Know (2008), and Gary Bembridge’s Tips for Travellers (2005).

• Further reading: Kim Fox writes about podcasting in Egypt, and how feminist activism has emerged through shared stories … Nick Hilton says that the business model right now is massively in favour of the “always-on” podcast … Lizzy Pollott from Acast tells us reasons why podcast advertising remains unshakable

Tips and tricks

• Morning Brew’s Sidekick writes how to produce a really, really good podcast, interviewing Jared Smith and Alex Laughlin.

Podcast News - with CBC Podcasts

From CBC Podcasts - #20 is: True Dating Stories Sometimes cupid is stupid. These messy, hilarious and unbelievable dating stories — told by the people who lived them — are guaranteed to make you feel better about your own love life.

The That Peter Crouch Podcast has partnered with Peloton. The show’s branded segments see Peter Crouch’s co-host, Chris Stark, immersed in the Peloton community to become as fit as a footballer. The 10-week plan, which includes a mix of Peloton class content such as cycling, strength, running, yoga and meditation, has been designed by Peloton instructor, Ben Alldis.

Courtney Kocak’s Private Parts Unknown has hit episode 100, featuring guest Lola Jean, who is a world record holder for something, but we can’t tell you what she is a world record holder in, because the email filters would stop you from getting this newsletter and we wouldn’t want that. Indeed, we can’t really tell you much about the podcast either, but we can link to this press release, and that’s fine for reading at work. Congratulations for episode 100 anyway. Bring an umbrella.

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