Consumers prefer podcast ads to TV ads

• Consumers are more receptive to podcast advertising than TV advertisements, says a new study from media intelligence company MAGNA and Spotify. Of interest, “75% of respondents said they frequently relisten to podcast episodes”.

  
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• Facebook appears to be turning on podcast support for some pages, in preparation for a June 22 launch. The email sent to some podcast owners links through to a page like facebook.com/(yourpage)/settings/podcasts/ to opt in and supply your RSS feed; our page is not yet enabled.

• Marco Arment, the developer of podcast app Overcast, writes a blog post accusing Apple of being dishonest, factually wrong and extremely insulting. As its relationship with developers gets worse, Apple’s relationship with podcasters isn’t much better.

• The Washington Post has launched a new podcast, Please, Go On, a weekly podcast from opinion columnist James Hohmann. It’s another that hasn’t been able to launch on the Apple Podcasts platform on time, by the looks of things.

• Deezer has released some statistics about podcast consumption on the platform. “Society & Culture” was May’s top genre worldwide; May 2020's was Comedy. Deezer users in Germany and France consumed most podcasts; US listeners consumed least. [Here’s where to add yourself to Deezer and other podcast directories] (https://podnews.net/article/our-podcast)

• Yes, podcasting is popular in Hong Kong, too. #impact podcast has published over 150 episodes and mentored other new podcasters who have entered the Hong Kong market recently.

• Blue Wire now has more than 160 podcasts, and the founders talk to a sports website about the upcoming Blue Wire slate.

• Starburns Audio has announced a new slate of audio projects, following the sudden death of CEO Jason Smith in March.

• A tool to help marketers get the most out of their podcast content, Casted has added a number of new product features: audio search, videograms and audience insight. The CEO, Lindsay Tjepkema, was guest on the Podland podcast a few weeks ago.

  
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• Podtrac’s US top 20 podcasts for May 2021 has an unchanged top ten, excepting Dan Bongino rising one place to 10. Bongino has taken the place of the late Rush Limbaugh on a number of stations. Of the US publisher list, iHeart remains #1, with almost a third more audience than NPR. It measures participating publishers only.

  
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• Podcast host Captivate showed off a preview of Captivate 2.0, which offers a number of additional features for the growth-oriented podcast host. Podnews’s Editor, James Cridland, is an advisor.

• Today is Alex Birch's last day at PRX, the company has announced. She’d managed the company’s Podcast Garages in Boston and Washington DC; the company closed the Washington DC space permanently a few weeks ago.

  
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• It’s currently Radiotopia’s annual fundraiser. They’re looking for 2,000 new donors to donate $13 a month.

  
  Sep 4 2023: This broken link now points to the Internet Archive.

Thank you to Podcast Network Solutions for recently becoming a new Gold supporter. A service to help you launch, produce and professionalize your podcast, or even to create your own podcast network, the company is based in the US and UK. Their support, like yours, helps us focus on our independent journalism.

Tips and tricks - with Podcast Day 24

• Castos examine how to 'eliminate’ background noise when recording. Blankets, keeping a microphone away from your computer, or even usng background music all help.

• We Edit Podcasts look at monetising your podcast through donations. The article recommends incentive options for people who want to donate.

• Arielle Nissenblatt shared how she almost reached 100,000 downloads for a show of hers without spending money on ads or being part of a network.

Podcast News - with HubSpot Podcast Network

From the HubSpot Podcast Network: The Salesman Podcast is the world’s most downloaded B2B sales podcast - helping sales professionals learn how to find buyers and win business from them in a modern, effective, and ethical way.

Kathy Doyle, the Vice President of Podcasting at Macmillan, is the latest guest on Insider Interviews with EB Moss. Macmillan is the only big-five book publisher with its own podcast network.
Sep 4 2023: This broken link now points to the Internet Archive.

It’s kind of a big deal: The Ron Burgundy Podcast returns for a fourth season. Ron takes the vaccine on the show, and shares details of a pamdemic, affecting women named Pam.

Straight up now tell me, is it gonna be me and you together? PEOPLE in the 90's is a new super-rad podcast focusing on a nostalgic look back at the stars and stories that defined a decade, dude. Elizabeth Hurley is in the launch episode; Paula Abdul pops up in episode 3: or is she caught in a hit and run?

Un()resolved was launched yesterday; a new narrative podcast from FRONTLINE telling the story behind cold case murders dating back to the civil rights era.