“Podcast Election” reflected in top shows

• Edison Podcast Metrics released the top US podcasts for Q4/2024. The “podcast election”’s effect was visible, as Theo Von’s show rose three spots to #5, and Pod Save America rose to #10; conservative talk shows have also done well. Talk Tuah with Hailey Welch debuted at #11: her last show was in mid December focusing on “how to avoid getting cancelled”, just days before her crypto coin crashed in value, and she cancelled herself.

• Alphabet, the parent company of Google and YouTube, released its Q4/24 results. The CEO Sundar Pichai said: “YouTube continues to be the leader in streaming watchtime and podcasts” - which many say is the first time podcasts have been mentioned in Google’s financial results. YouTube ads grew 13% to $10.4bn for the quarter (which included the US election).

• Transistor has released a new page template for its podcast website tool. These are available free for any podcast, including those hosted on Transistor - here’s an example for us.

• Podcasting in French-speaking Canada saw a dip last year. What’s going on with podcasts in French Canada? - Signal Hill Insights explains what’s up, using an analogy from McDonald’s.

Tips and tricks - with Pod Predictor by Coleman Insights

• In case you missed it from a few days ago, mowPod has launched a forever-free way to check where your podcast is in the podcast charts all over the world.

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