A calculator and a pen
Aaron Lefler

Global size of the podcast market

Listen · · 3.2 minutes to read
  • How big is the global podcast market? Justin Jackson’s research website has increased its estimates. It suggests that 2024 saw around $3-3.4bn in global ad-sales; that the hosting business is worth around $100-150mn, and that podcast events and conferences are worth $15-20mn. The estimates don’t include YouTube. Sources are given: and it’s open for others to contribute. The IAB estimated US podcast ad revenue at $1.95bn for 2023.

  • Google has launched a new tool made to “transform your content into AI-generated audio discussions”. And, in much the same way as the company has five different messaging apps, this one is called Google Illuminate AI, which seems to be much the same as another product from the company, Google NotebookLM. Some people suggest it’s a little better; we’ve noticed the voices sound a little different. Meanwhile, in Google NotebookLM, you can now talk to the AI podcast hosts, which you can’t do with the AI podcast hosts in Illuminate AI. There’s a strategy here, if only we could see it.

  • Talk Easy with Sam Fragoso is to switch from Pushkin to Lemonada Media. It will begin releasing episodes under the Lemonada banner on January 5th.

Tips and tricks - with Memberful

Podcast News - with Becoming You

Seacoast Stories IPA

    Seacoast Stories
    Play trailerThe New Hampshire podcast Seacoast Stories now has a beer named after it. Loaded Question Brewing of Portsmouth NH has made it in collaboration with the podcast. We’re told it’s a clean IPA bursting with notes of orange, papaya and grapefruit, balanced with a touch of dankness and caramel, but we’ll only really know if they send us some.
    Wrongful Conviction
    Play trailerLava for Good’s Wrongful Conviction will be available in more than a thousand prisons across the US, after a partnership with learning platform Edovo. “We’re helping to educate and inspire incarcerated learners on their journeys toward justice and redemption,” said CEO Jason Flom.
    IT IS WHAT IT IS
    The It Is What It Is podcast has announced a US and Canadian tour. The show features platinum-selling recording artists Ma$e and Cam’ron with Treasure “Stat Baby” Wilson; all shows will be recorded for a live episode, with surprise guests in each city.
    The Moment
    Play trailerA new podcast focusing on Canadian business, The Moment, has been announced by Quill and Canadian Business. The new podcast series that brings listeners inside the pivotal moments that define the journeys of Canada’s most innovative founders and entrepreneurs - and will be hosted by Fatima Zaidi and Jason Maghanoy. It starts next month.
    Rolling With The Punches
    Play trailerHow important are English football clubs to the communities they serve? Rolling With The Punches looks at Ipswich Town FC, a football club worth over 200 million pounds, suddenly back in the Premier League, and with owners keen to capitalise on the momentum built over the last three years.

Companies mentioned above:
Google logoGoogleIAB logoIABLemonada Media logoLemonada MediaQuill logoQuillRedCircle logoRedCircleYouTube logoYouTube

Podcast data for Dec 19

#1 in Apple Podcasts
US flag Not Gonna Lie with Kylie Kelce (Wave Sports + Entertainment)
CA flag Not Gonna Lie with Kylie Kelce (Wave Sports + Entertainment)

#1 in Spotify
US flag Not Gonna Lie with Kylie Kelce (Wave Sports + Entertainment)
CA flag Not Gonna Lie with Kylie Kelce (Wave Sports + Entertainment)

Over the last week, 197,494 podcasts published at least one new episode (down 0.9%). source

Events

  • Getting
  • the
  • five
  • latest
  • events
This section is continually updated. See more and add yours, free

Latest Jobs

  • Getting
  • the
  • five
  • latest
  • jobs
This section is continually updated. See more and add your vacancies, free

Readers and supporters

Gold supporters

Silver supporters

Readers and supporters

Get a global view on podcasting and on-demand with our daily news briefing