Data: podcasting and the UAE

• Marketiers and 4DC have released the first part of a report into podcasting and the UAE. 16% of the adult population of the United Arab Emirates are weekly podcast listeners, the data suggests. The full data is released later this month.

  
  Aug 15 2023: This broken link now points to the Internet Archive.

• Podcast app Castbox has launched Livecast, a free audio streaming service that lets podcasters go live with the tap of a button. Podnews went live on this service a month or so ago, and it worked well as a method of hearing from listeners.

• Spotify have released their first quarter 2019 earnings results, and a fancy infographic. Revenue is up 31% year-on-year. Of note from the report:

  
  Aug 15 2023: This broken link now points to the Internet Archive.

  Our podcast audience grew 50% quarter-on-quarter and has nearly doubled since the start of the year … We are seeing increased demand for podcast advertising … Over time, our ambition is to reinvent the podcasting ad experience by building a new tech stack to enable targeting, measurement, and reporting capabilities like we have for our core Ad-Supported offering.

• Data: Nielsen reports that podcasting is growing in Canada, with 33% of Canadians saying they’re listening to more podcast content than they did a year ago. “39% of teens say they spend less time listening to music because of their podcast consumption”.

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• UK podcast agency 4DC has signed a partnership with Fresh Air Productions to expand their podcast offer.

• TuneIn has a new CEO, Juliette Morris, who was previously the company’s CMO.

• Podcast host and streaming company StreamGuys have announced a comprehensive API for their live stream repurposing and podcast management system, SGrecast.

• Advice: Writing for Podcast Movement, Dave Jackson reckons that you should stop using your “limited technical knowledge” as a reason to not do a podcast. Amy Woods highlights how My Dad Wrote A … has repurposes the hell out of their content - content that, in the beginning, was repurposed anyway.

  
  Aug 15 2023: This broken link now points to the Internet Archive.

• There are now more than 731,000 podcasts in Apple Podcasts, says My Podcast Reviews.

• It’s now day nine without any categories in Apple Podcasts apps while the company reworks them. Do they need a new computer?

Tips and tricks

• Holidays are coming, holidays are coming… but should your podcast take a break over the holidays? Kate Young from Share Your Genius has some options to consider while you consider the turkey.

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• Search Engine Optimisation, or SEO, is important for your podcast, too. Rachel Corbett writes a beginner’s guide to podcast SEO to help more people find what you’re working on.

Podcasts

Spreaker Prime: The Real Weird Sisters is hosted by two wizards in training who can’t get enough of Harry Potter. Slytherin to the wonderful world of Hogwarts as each episode digs deep into a chapter from the beloved series. They’re using Spreaker Prime to increase exposure and maximize monetization.
Rick and Morty are coming back next month. Pickle Me This is a Rick and Morty podcast, “binging our way through seasons 1 and 2” with show news and behind the scenes details. (Bald Move / Starburns Audio / Megaphone)

The team behind The Fantasy Footballers - a fantasy football podcast with over 100m downloads - have been interviewed by Sport Techie on how they engage with their fans. (Libsyn)
Aug 15 2023: This broken link now points to the Internet Archive.

Thinking Freely is a new podcast from the ACLU of Maryland, “to inform Marylanders about what’s happening politically – from the courts to the streets – so they can get involved and realize a more equitable Maryland for all.”