How would you sell a podcast in a store? Plus 2017 revenues and Pandora closes in Aus/NZ.

A feature in Campaign about podcasting “transforming its image”, focusing on acast.

Quite nice: what would podcasts look like if they were sold in stores? It’s a graduate design project, but sales of USB keys containing podcasts have been quite successful in some markets.

The launch of a new podcasting company, AudiOhm, in Denver’s RiNo neighbourhood. “The real backbone of audio is the story, and that’s what we focus on here”.

AudioBoom claim 68% of its podcast listeners are listening to less radio - and highlight other statistics to denigrate radio.

The IAB release their own podcast study after talking to 20 podcast advertising companies. Coverage: US podcast revenue to nearly double this year, hitting US$220m.

Some screenshots from the new Apple Podcasts app. “They basically made it Apple Music for Podcasts. I love it,” says a reply.

Pandora will be a US-only service again, after planning to close in Australian and New Zealand, the only other countries they were present in. Guvera and Deezer’s Aussie operations have also both closed. Operations are planned to wind-down “over the next few weeks”. Of note: Pandora runs an in-store radio service for Woolworths, the 2nd biggest supermarket in Australia.