Younger listeners: podcasts vs radio

• When listening to ad-supported audio, Americans are spending more than three times longer with the radio than with podcasts, according to “The Record”, new data from Nielsen and Edison Research. However, for younger listeners (18-34), time spent with podcasts and radio are nearly equal, at 37% vs 45%.

• Podcast ad spending climbed 29% year-on-year in Q1/24, according to a new report from Magellan AI. The free report also covers details of which categories are growing, how genres compare in ad load, and the most common place for ads in episodes.

• In London, podcast production house Viral Tribe has acquired Soho Radio and its podcast business, SRP Studios. Terms weren’t given; SRP Studios are used by a number of large clients including the BBC, Stephen Fry and Gillian Anderson.

• SiriusXM released its Q1/24 financial earnings. The numbers are down for satellite radio and for Pandora; but Chris Peterson looks at the numbers from a podcast point of view, and discovers a bright lining: podcast revenue was up 22% year-on-year, and programmatic podcast revenue has almost doubled.

• Only 12% of people in India are listening to podcasts, says new research from UNPAC Research and Ideabrew Studios. The study highlights the growth opportunity in the country: 78% of existing podcast consumers only discovered podcasts less than a year ago.

• In Dec 2021, the National Association for the Deaf took SiriusXM to court for failing to provide transcripts. Lawyers on each side have argued ever since; and it shows no sign of being settled any time soon: the ruling is now expected after May 2025, according to court papers filed yesterday.

  • Meanwhile, transcripts are available for all shows from Apple Podcasts, for 2.5mn episodes in open RSS, and live captions are also available on most devices.

• Beacon promises “trending podcast topics in your inbox”. The tool crawls podcast feeds and transcribes shows.

• The NZ Podcasting Summit is less than two weeks away - the event, in Auckland, is on Sat May 11, with speakers from across New Zealand. It’s not too late for tickets; and while it’s scheduled to end at 5.45pm, we know that the discussion continues into the night at a local pub.

• Captivate has launched a set of integrations with YouTube onto podcast websites and for supporting podcast players.

Tips and tricks - with Ausha 🚀

• Ausha suggests: How to Find the Best Podcast Keywords for Your Show
• Ausha suggests: Apple Podcasts’ Study
• Avoiding these mistakes can make your podcast grow faster - Podwritten suggests batch-recording and considering solo episodes.
• What YouTube metrics should we focus on for success? - Ausha suggests watch time, among others

Podcast News - with Airwave

From Airwave Media: Face-Off: The U.S. vs China is an eight-episode podcast about how China and the United States, once friends, are now foes. What’s at stake? Who wins from the rising tensions? And what is the plan of both sides?

Reflector is a new project from Andy Mills and Matt Boll - the producers behind The Daily, Rabbit Hole, Caliphate and The Witch Trials of J.K. Rowling - who are making this documentary-style podcast that explores the strange experiences of being human. It’s a Substack paid subscription podcast, and marks the first time that Andy and Matt will own every aspect of their work (from podcast IP to subscriber data, and their own RSS feed).

Dig Where You Stand is a new show from The Berliner Magazine and Kollo Media, asking why thousands of human remains from colonial contexts are still kept in museums. Why do so many European capitals have this in common? When will they be returned to communities in Africa, Oceania, and the Americas?

A new season of investigative podcast Cover Up is out today. Called The Conspiracy Tapes, it’s a story about a conspiracy theory from the 1970s spread by tape recordings. A story of misinformation and dark secrets, the show is available to binge on The Binge, the premium subscription channel, or weekly from today.

A new season of Possible launches today, with entrepreneur, investor, and co-founder of LinkedIn Reid Hoffman. The show’s now always-on, with guests including Italian chef and restaurateur Massimo Bottura and renowned podcaster and journalist Kara Swisher, and Reid’s chief of staff Aria Finger will also be asking Reid the questions too. Today’s episode is with the CTO of Microsoft, Kevin Scott.