Nyhavn in Copenhagen
Nick Karvounis

In Europe, they’re still investing in podcasts

Listen · · 2.8 minutes to read
  • Podimo has just announced that it has raised €44mn (US $48mn) in funding. Morten Strunge, the CEO, says it will allow the company, which offers subscriptions to a premium podcast platform, to continue growth while orienting it towards profitability.

  • The effect of iOS 17’s changes in Apple Podcasts could be 30% fewer downloads for your show, according to Libsyn’s Rob Walch, speaking in The Feed. “If shows have over 300 episodes, they could and should expect to see their weekly downloads at the end of November be greater than a 25% drop below where their weekly numbers were in early September.” He adds: “Your audience size did not change. Those numbers? That was extra downloads (from) your back catalog (that) weren’t being listened to. It’s just right sizing your monthly and weekly downloads to what’s more realistic and what’s really happening.”

    • Rob also notes that Spotify’s numbers are down, too: a point we also made on Dec 4.
  • If you wonder how other people are doing with their podcast downloads, our sister publication the Podcast Business Journal has links to over 300 shows who are sharing their download data using OP3.

Podcast News

Podcast promotion in the wild

Table Manners

Table Manners with Jessie and Lennie Ware
Two readers, two stations, two days, the same podcast. To the left: taken on Nov 15 in Finsbury Park station by Podnews reader Adam; to the right, taken on Nov 16 at platform 9 of King’s Cross station by Podnews reader Rachael. The poster is promoting Table Manners. The QR code, incidentally, goes to a great mobile-ready website with links all over the place, a decent player, and even a store for merch.

Spot some marketing for podcasts in the real world? Hit reply and send us a (landscape) photograph.

Companies mentioned above:
Apple logoAppleApple Podcasts logoApple PodcastsBuzzsprout logoBuzzsproutGoogle logoGoogleGoogle Podcasts logoGoogle PodcastsiVoox logoiVooxLibsyn logoLibsynPodcast Business Journal logoPodcast Business JournalPodimo logoPodimo

Podcast data for Dec 21

#1 in Apple Podcasts
US flag The Ramsey Show (Ramsey Network)
DK flag HjerneRO (Mindcamp)

#1 in Spotify
US flag The Joe Rogan Experience (Joe Rogan)
DK flag BROS (BROS)

Over the last week, 196,275 podcasts published at least one new episode (up 14.7%). source

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