Podcast listening without the app

• PodInstall is a new product that lets podcasts to be listened-to and subscribed in an app-like experience without installing an app. Speaking to Podnews this morning at the European Radio Show, Pierre Orlac’h said the app has trebled the amount of listens for his podcasts from his website. “A lot of people just want the content, and don’t want to install anything,” he told us; you can put your favourite podcast on your phone’s app list, and receive notifications whenever shows are released. Here’s Podnews on PodInstall - the product is free, with additional paid options.

• Serial is for sale, says The Wall Street Journal: Serial Productions is, apparently, being courted by the New York Times.

• What are the much-rumoured shows to be made by Apple Podcasts? Perhaps we have an answer today: Apple is to make original podcasts to promote its TV shows, claims an article from the Los Angeles Times.

• Podcast app Pocket Casts has received an upgrade. Version 7.7 offers curated lists (“working with well-known podcasters and thought leaders”), and highlights from individual podcast networks including WNYC, Wondery and Radiotopia. Interested publishers should look here for more detail.

• Audio production company Audity has announced a production partnership with Spotify, and will “produce podcasts and audio-forward content across all scripted and unscripted genres for Spotify’s global audience”. The company has also hired Frank Hajdu as Executive Vice President.

From the new book Make Noise by Eric Nuzum, available now

Paid content

• Omny Studio is now integrated with Podchaser - allowing you to add creator and guest credits within the Omny Studio podcast platform.

  
  Aug 20 2023: This broken link now points to the Internet Archive.

• Google Podcasts has added timestamp sharing, so you can share a specific bit of a podcast with a friend. The podcast app has also had a few small tweaks. PS: IsGooglePlayMusicPodcastsStillAThing·com

Tips and tricks - with Acast Open

• Here’s how Morning Brew’s podcast hit one million downloads - Josh Kaplan shares some of the company’s secrets, including content atomisation.

• PR Daily warns us about five blunders to avoid with your internal podcast. Being boring is apparently one of those.