A map to help navigate the podcasting landscape

A map to help navigate the podcasting landscape

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  • Magellan AI and Sounds Profitable have produced a map of the podcast advertising landscape, designed to help make sense of the space. Dubbed a “Podscape”, you can learn more about it in this week’s Sounds Profitable.

  • Buzzsprout is now the world’s largest paid-for podcast host. The company overtook Libsyn (including LibsynPro) according to data from ListenNotes over the past few days, which measures RSS hosting domains. Buzzsprout itself claimed it has 82,574 shows at the end of October; Libsyn claims just 62,000 podcasts on their main website but over 75,000 in their latest press release; Libsyn haven’t responded to recent requests for comment. While both companies also offer custom RSS domains, Buzzsprout has a limited free plan.


    This link is no longer available, as at Aug 29 2023
  • Joe Rogan interviewed Alex Jones in October - but that episode, #1555, mysteriously disappeared from Spotify. Rogan claimed it was just a 'cache issue’ - however, DigitalMusicNews claims it was a deliberate removal by a Spotify employee; and that Rogan was fed a different story to hide the real reason.

Today, well over twice as many people listen to a podcast every month than use Twitter monthly. And if you … do a little math, the weekly reach of indie podcasting alone is nearly the weekly reach of Twitter in America. — Tom Webster, I Hear Things

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Companies mentioned above:
Buzzsprout logoBuzzsproutLibsyn logoLibsynMagellan AI logoMagellan AIPodcast Index logoPodcast IndexSoundCloud logoSoundCloudSounds Profitable logoSounds ProfitableSpotify logoSpotifyVurbl logoVurbl

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