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How to get started with programmatic advertising

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The Pod Broads: A Podcast About Women in Podcasting
Alexandra Cohl, host and producer of The Pod Broads, has bought an ad spot (for only $25.00) for two nights of The Empire State Music & Arts Festival. “If you’re a self-funded podcast like me, it can be hard to invest a bunch of money at once into ads. But if there’s a way I can support local businesses and the arts all while experimenting with brand awareness marketing, then I’m down!” she tells Podnews.

We said we’d retired this feature, but we liked this different way of marketing a show, so…

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