How to promote your business podcast, host-read ads and beer
This article is at least a year old
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The Radio Alive conference in Melbourne tomorrow will feature, among many other talks and events, podnews publisher James Cridland talking with Sharon Taylor from Omny Studio and Benjamin Masse from Triton Digital.
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Five best tactics to promote your business podcast from website business.com include starting strong, partnering with other podcasts for the cross-promotion opportunity, and decent guest stars.
Jul 26 2023: This broken link now points to the Internet Archive. -
Recommended: the Cascadian Beer Podcast - a “Podcast Series about the Stories Behind Craft Beer in the Pacific Northwest”. Beer, podcasts, what’s not to love? (Disclosure: presenter Aaron knows where all the beer is in Vancouver, and the entire podnews team helped him drink it.)
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Fred Jacobs writes a relatively critical piece about the traditional radio industry’s engagement with podcasting.
Jul 26 2023: This broken link now points to the Internet Archive. -
One of the reason why Reddit is so popular - one redditor writes a list of his top 100 podcasts. “Meticulously ranked, with links and descriptions.” Another, in the comments, links to the subreddits for each podcast mentioned.
Jul 26 2023: This broken link now points to the Internet Archive. -
An article on Medium on the subject of host-read ads - why they work, and what their potential pitfalls are.
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Recommended book: Beyond Powerful Radio - a communicator’s guide to the internet age by Valerie Geller. A good book from a well-regarded talent coach, it’s on the bookshelves of many broadcast professionals.
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Rejoice! The US Government is now trying podcasting as a method to communicate, as NPR reports.
Companies mentioned above:
NPR
Omny Studio
Triton Digital
