The effect of corporate dollars on podcasting

• “What I was naïve to - and perhaps we all were - is that corporate dollars will inherently change how we do things, how we make things, what gets made, why things get made. I saw a lot of that money that people were investing in podcasts was going towards people who hadn’t made podcasts - and then they hired the people who had made them to work for those people. And now, however, many years later, the rent is due and it didn’t pan out.” Rebecca Sananès is on the Podnews Weekly Review this week, following her article in Vanity Fair; you’ll hear how she was hired to work with Harry and Meghan, why there aren’t enough women in podcasting, and what she wants to do next.

• Edison Research revealed the Kids Podcast Listener Report. 29% of kids aged 6-12, in the US, are monthly podcast listeners. 87% of them have shared something they learned from a podcast with others. The report is free to download.

• Capsho has announced Creative Studio, a new product suite to help repurpose long-form content into video assets. The AI-powered tool automatically extracts short, shareable excerpts to help promote shows across social media.

• In the UK, Octave IP has signed a deal to sell advertising for select podcasts owned and operated by SiriusXM and Stitcher Media.

• Writing for Podnews, senior generation marketing expert Jeff Ostroff suggests that “how many downloads have you got?” is the wrong question to be asking indie podcasters. Meanwhile, Danny Brown suggests that it takes a lot of work for indie podcasters to continue, let only succeed, at podcasting, and that commitment deserves its own rewards. Answering the findability and fundability questions is a great starting place, he says.

Moves and hires

• Citing an increase in podcast marketing and audience growth services, The Podglomerate has promoted Madison Richards to Senior Manager of Marketing and Audience Development.

The Podcast Summit in Miami is next week!

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Podcast News - with the Radioinfo Asia Podcast Awards

There’s More to That is new from Smithsonian Magazine and PRX, discovering the forces behind some of the biggest issues of our time and giving curious listeners a fresh understanding of the world we all inhabit. One episode available now delves into the backstories of two blockbuster movies, Oppenheimer and Barbie.

Your Next Podcast is a new podcast with a new idea. Each episode recommends a new podcast and includes 'episode 1'. Listeners are then encouraged to keep listening on the show’s main feed. It’s presented by Lauren Layfield and is from Podcast Rex.

Date My Abuelita, First! is a new game-show style dating podcast, new from iHeartMedia’s My Cultura Network. Hosted by Latine/x non-binary/gender fluid actor/activist Vico Ortiz and Abuelita Liliana Montenegro, three single contestants will compete for a date with one lucky guest, but there’s a catch. To get their heart, they have to win over Abuelita Liliana first! Through speed dating rounds, hilarious games, wildly silly and genuinely heartfelt introspections, and grandmotherly love, one contestant will either be a step closer to love or be sent back to the apps.

Generation AI: Automating Better Business is a new podcast from LivePerson, a company that works with Conversational AI. Each episode tackles the most exciting developments in AI and the ways it can drive business outcomes.

Are you checking your LinkedIn inbox every day? That’s how Rebecca Sananès got her job with Harry and Meghan, she tells the Podnews Weekly Review today.