The robot podcast hosts are coming

• The robots are coming to take our jobs - kind of: The A.I.M.E.E. Allen Show has launched, hosted by a sentient robot interviewer (who we suspect has more humanity than the company is revealing). The show is from Wonkybot.

  • Some podcasts really are artificially-hosted, artificially-written, and artificially produced. We covered Deep Dreams at the end of last year, which is entirely AI-authored.

• SiriusXM and Comscore have expanded their agreement, bringing Comscore Predictive Audiences to clients across both AdsWizz and SXM Media. This will allow advertisers to target audio ads to consumers based on their TV and streaming consumption, gaming habits and life stage - it’s being promoted as being “cookie-free”.

  • How does targeting on podcast ads work anyway? Sounds Profitable’s Bryan Barletta takes you through the data.

• Thinking about entering the International Women’s Podcast Awards? You’ve only one week left.

• Gumball has looked back at 2022 so far for the company. They’ve delivered more than 188 million ad impressions.

• Acast has launched a video series, First Words, interviewing some of their biggest podcasters to help others get started.

• IZEA has announced a partnership with Vennly. It allows Vennly to connect marketers with influencers, and distribute that branded audio.

• Molly Jensen, the CEO of free pan-African podcast hosting platform AfriPods, was interviewed by Podcast Related.

• The History Extra podcast, which celebrated its fifteenth anniversary this month, is on track to pull in £1m (US $1.2m) in revenue this year. Press Gazette reports that subscription revenue remains “fairly small”.

Moves and hires

• Dan Misener and Jonas Woost are to leave Pacific Content. Misener had been with the company for six years as Director of Audience Development; Woost had been with the company for nearly three years. Pacific Content’s co-founders both left the company at the end of April; the company was acquired by Rogers, a Canadian media conglomerate, in May 2019.

Tips and tricks - with Podscribe

• As Dan Misener and Jonas Woost leave Pacific Content, they generously share The Most Important Things We’ve Learned About Making Successful Podcasts with Brands. “Don’t make it all about you” is one of their nuggets of knowledge.

• How to Start a Podcast When You Don’t Have an Audience…Yet - Jennay Horn talks about your friends and family, and being clever with keywords.

Podcast News - with Pushkin Industries

From Pushkin: Coming Sept 23: For more than 35 years, accusations of murder shrouded one of the art world’s most storied couples: Was the famous sculptor Carl Andre involved in the death of his up-and-coming artist wife Ana Mendieta? In Death of an Artist, host Helen Molesworth revisits Mendieta’s death and the trial that followed, and interrogates both the silence and the protest that have accompanied this story ever since.

False Idol from Religion of Sports has been named Best Sports Podcast at the 2022 Hashtag Sports Awards. The show re-examined the rise and fall of Oscar Pistorius.

The company behind Buy Hold Sell, CrossCheck Media, has signed a distribution deal with Evergreen Podcasts. It’s a weekly financial show, built with a debate-style spirit.

Next Stop, Nonstop is new from Erica Gregory, promoting the importance of travelling and mental wellness for women. The show is available everywhere, including in video on Spotify.

Jokermen has signed with Talkhouse, and launched a new season devoted to the careers of Lou Reed and John Cale. The podcast had published more than two hundred episodes about Bob Dylan, but how many times must a podcast episode be made, before you can call the story done?

Podcast ads in the wild

Dear Media just signed Eileen Kelly for “Going Mental with Eileen Kelly”, and the show now has posters throughout NYC. She’s posted some on her Instagram page.

Advertising for podcasts help grow the whole medium - so if you’ve spotted any (or responsible for some), just hit reply and send us a nice picture.