Acast CEO: 'RSS is the cornerstone of open podcasting'

Buying podcast ads, and getting a longer host-read than you paid for? Longer doesn’t always mean better, says Danny Sellers in Sounds Profitable this week. You should subscribe

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• RSS is the only way to reach everyone, and the only way to make money everywhere, according to Acast CEO Ross Adams, giving five reasons why you need an RSS feed for your show. Meanwhile, Anchor is preparing to only give you an RSS feed for your podcast if you ask for one.

  • Acast has hired Daniella Murphy as Creative Director UK+, and promoted Jack Preston to Director of Acast Creative UK+ & US.

• Podnews’s Editor is speaking later today for The Podcast Academy members: the title is “Podcasting: A Whole World of Opportunity”. James Cridland from Podnews talks about the podcast landscape outside the US, and the opportunities it gives us - from the different platforms used, the types of shows listened-to, and what that means for US-based podcasters. The webinar starts at 7pm ET.

  
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• xPromo by Podding calls itself “Tinder for podcasting partnerships” - matching you with other podcasts for cross-promotions. It’s free; you get matches into your inbox as new shows are added.

  
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• PodcastOne has signed a multi-year partnership with Empire Media Group for a slate of scripted and non-scripted podcasts.

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Get it free

• Podbean has announced Storytelling Podcast Week, a livestream and podcast event focused on audio drama, non-fiction and narrative podcasts. It’s normally $49 to attend; Podnews readers get in free with this link, or use code PODNEWS.

• Transistor has added new analytics for devices and platforms.

• In Australia, podcast and radio app LiSTNR, owned by SCA, has invested in SourseAI, an artificial intelligence technology company, to power content recommendations.

• Megyn Kelly is coming to podcasting, after signing an exclusive broadcasting agreement with SiriusXM.

Thank you to Elastic Pod, the transcription service designed specifically for podcasters, for becoming one of our latest supporters. We’re super-grateful to them for helping us focus more time on Podnews. You can support us here.

Tips and tricks

• Free webinars like you’ve never heard before - Radiodays Africa is on now until July 16 (and is free to register). There’s a live stream on the website; it’s the twelfth event. (Our Editor has spoken at the event three times, and will speak once more this year on the closing panel.)

• How much do people in podcasting earn money? Misha Euceph writes a Twitter thread that tells you.

Podcast News

The World Wildlife Fund has launched Forces of Nature, to mark the WWF’s sixty year anniversary. It features candid conversations between prominent environmentalists from different generations across four continents.

Doctors, scientists, and almost identical twins Dr Chris and Dr Xand host A Thorough Investigation, a show that launched yesterday from Loftus Media looking into ultra-processed food. It’s addictive, highly profitable and the main cause of the global obesity pandemic; and you’re eating it.