Two legal filings that could challenge podcasters

• Legal trouble #1: The UK’s Advertising Standards Authority has upheld a complaint made against Huel and The Diary of a CEO with Steven Bartlett that a host-read podcast ad was not identified as an ad, and that it was “in a similar style and tone to the editorial material and therefore not differing significantly between the two”. As PodMov Daily suggests, the ruling is worth taking note of.

• Legal trouble #2: Oprah Winfrey’s company has filed a lawsuit against fan podcast Oprahdemics from Radiotopia. The filing claims that Oprah’s trademarks are being misused, and that its an unauthorized attempt by the hosts to capitalise from “The Oprah Effect.” Perhaps all fan podcasts may be on dubious legal territory, given that they need to use trademarked names to make it obvious what they’re about.

• In The Squeeze, Skye Pillsbury highlights a company selling a podcast training program for $4,000 which Pillsbury suggests is little more than an unpaid internship.

• Podcast hosting company CoHost has gained IAB Certification for its analytics. The company launched in May.

• The Publisher Podcast Summit, on Oct 5 in London, has released its agenda. Use PODNEWS15 to save 15%.

• Advertising on ARN’s iHeartPodcast Network Australia is twice as effective as the global benchmark, according to new figures from Podsights.

• The Podcast Bus claims it is the only mobile recording studio in Los Angeles inside a converted school bus. It’s owned by Daniel Lobell, who has managed to make the air-conditioning completely silent.

Tips and tricks

• Pippa Johnstone from Pacific Content writes about how to protect your hearing.

• The Podcast Host covered how to negotiate fair rates for podcast editors.