British podcast listeners listen to 6.5 hours a week

• In the UK, the MIDAS Summer 2022 survey has been published by RAJAR. It suggests a new high of 19% of adults (10.5m) listening to podcasts every week (for a total of 69m hours). Podcast listening is 58% male in the country; and peak time for podcast listening is around 9am.

• YouTube is rolling out enhanced advertising to podcast listeners. Advertisers will now be able to place up to 30" audio spots, and narrow their campaigns to specific genres.

  • YouTube’s podcasts homepage is currently unavailable outside the US; though the company announced audio ads will be rolled out globally.

• Spotify has added free access to Podsights and Chartable for Megaphone customers in the UK, Germany, France, Italy and Spain. The company has also announced that Reach plc is the latest publisher to join Megaphone and the Spotify Audience Network.

• Michael Mignano, co-founder of Anchor, was interviewed by the University of Delaware, ahead of a lecture he’s giving on Friday.

• The Australian Podcast Ranker for September was released. SCA says LiSTNR is #1. ARN says its iHeartPodcast Network is also #1. The ranker doesn’t measure the ABC, which is probably #1.

• In India, a new brand of podcast microphones, Audio Array, has been launched.

• Grab the L&P and a chocolate fish, and prepare your winning shows: the New Zealand Podcast Awards now close for entries this Thursday Oct 20 at 5pm. Meanwhile, the Latin Podcast Awards winners were announced and Osher Günsberg has been named Chair of Judges for the Australian Podcast Awards.

• And, Spotify has decorated its New York office with statues of cats - called “podcats”. We’re told that “one of the cat statues wears goggles and holds a test tube, which represents Spotify’s podcasts on science.”

Moves and hires

• Chris Colbert, Jay Green and Arielle Nissenblatt have been announced as new board members at The Podcast Academy.

• Scot Herd has joined DailyWire+ as SVP of Ad Revenue.

Tips and tricks

• Jay Clouse spoke to Podcast Bestie about how to make a good video podcast.

Podcast News - with Lemonada Media

From KSL Podcasts, and Lemonada Media, The Letter is a true crime series that follows the tragic events that sent shockwaves through a community and the shocking twist that followed.

Is there a connection between mental illness and creativity? Gil Kruger’s Mentally Gil: Conversations with Creators speaks with YouTubers and other content creators about their experiences with mental illness. It’s a unique look into the personal lives of these people who share so much of their lives on the internet.

Con Juan is a new podcast out tomorrow, about one of the biggest con-men in the world. The hosts Darrell Brown and ex Met Detective Christian Plowman look at ‘Con Juan’s life, starting right from the beginning in 1993, where orphan Juan Carlos Guzman-Betancourt fell out of the plane at Miami Airport. They trail Juan Carlos across the globe until they eventually track him down and arrange a meeting at a casino in an undisclosed location. Will he turn up?

What if California left the United States? If it did, what would happen? Would it usher in a new era of peace and prosperity? Or plunge the US into a new civil war? The Last Resort is new from Warner Music Group’s in-house podcast network, Interval Presents, and looks at Calexit, the campaign for Californian Independence, and how the movement’s founders became entangled in a global criminal conspiracy involving the FBI and Russian Intelligence. It’s new today.

70 Million has just posted the trailer for what will be its final season. For five years, the narrative documentary series chronicled how locals are addressing jail reform around the country.

Participate in MIDiA's latest survey, and get exclusive access to our Future of Music report.

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MIDiA is currently fielding a survey for artists, podcasters, music executives, agents and managers (who are based in the US and UK) to learn about their biggest priorities, challenges, and unfulfilled needs when using major streaming services.

The results will be used to drive innovation towards developing a better, more effective experience for artists and their teams using streaming services — from release to data analytics, promotion and beyond. As such, this survey is your chance to share what you would like to see improved or changed about any part of the process.

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